How Effective Is PPC Advertising?

How Effective Is PPC Advertising?

How Effective Is PPC Advertising?

There are millions of business and industry websites online, with each vying for consumer attention and increased product sales. Without advertising in some form, many of these businesses will fail within the first year or less. Considering the level and amount of competition for similar product lines, it is easy to see how it can be challenging (at best) to catch the eye of your desired consumer market. Aside from running ads on social media sites, television, and streaming services, how can marketers “get” and keep the attention of their consumer base? Pay per click or PPC advertising is an excellent place to start. 

What Is PPC Advertising?

PPC, or pay-per-click advertising, is an advertising model that lets businesses and other advertisers place ads on an advertising platform and then pay the platform host whenever their ad is clicked. The goal of the ad is to guide potential consumers who click on the ad to the advertiser’s website (or app), where they can shop, browse, contact the advertiser, or purchase products and services.  

Search engines like Google and Bing, as well as social media apps like Facebook, are popular PPC host platforms as they allow advertisers to display ads that are relevant to what their consumer audience wants to see.  

Find Out Where You Stand

How Effective Is PPC Advertising?

The idea of any advertising is to grab the attention of your customer base. The idea of PPC advertising is no different. However, in some ways, PPC advertising is likely more effective than its predecessors (television, billboards, etc.). Consider for a moment how many people worldwide have access to and use smart technology. People spend hours each day on smartphones, tablets, and laptops. Depending on the nature of your business, PPC advertising is ideal for all of these platforms and the products people search for on smart devices. 

It is important to keep in mind that your PPC advertising outcomes are only as effective as your campaign. If you are unfamiliar with how to develop a PPC campaign or how to ensure your brand appears when your customers turn to search engines for information, you may want to hire a professional who specializes in PPC advertising. This will ensure you receive the best possible results and provide an outlet for valuable insight surrounding current and future marketing campaigns. 

Pros & Cons of PPC Advertising

As with many business marketing components, there are pros and cons related to PPC advertising. Depending on the nature of your business, you may find the pros outweigh the cons. Notable pros of PPC advertising include retargeting and remarketing of your visitors, measurable results, easily trackable return on investment (ROI), quick results, affordability, local, regional, and global exposure, and greater control trackability. 

The cons of PPC advertising may influence how you integrate PPC into your marketing budget. PPC can be complicated, and there are many variables to establishing and running a successful campaign. Depending on your skill with PPC, it may require you to hire a professional, which comes at an added cost to your marketing budget. Depending on the success of your campaign, this may or may not be worth it to your business. Also, PPC is not free and when your campaign ends, so does the visibility of your ads. This means you need to actively keep track of your timelines and budget to ensure all of your hard work does not suddenly disappear. One final notable negative to PPC advertising is that, like all advertising, it is not guaranteed. Your brand’s presence on a particular platform does not guarantee consumer traffic or sales. However, it is likely an excellent way to “get your name out there.”

Let MGMT Digital Help You With PPC Advertising Today

MGMT Digital is a boutique digital marketing agency that specializes in behavioral healthcare marketing. Contact us today to learn more about how we can help your business grow via digital advertising!

Find Out Where You Stand

What Are the Components of Technical SEO?

Components of Technical SEO

What Are the Components of
Technical SEO?

Every day millions of people look to internet search engines to find information. They may be researching scientific articles, investigating a new physician, shopping for a home, or looking for a new pair of shoes. Regardless of their reason, internet search engines are used to seek information or purchase products from sources worldwide. If you are a business owner, you are familiar with the benefits of a successful presence on well-known search engines. The ability of a website (of any kind) to stand out among the millions of competitors depends a great deal on SEO.

What Is Technical SEO?

Search engines such as Google, Bing, and Yahoo give preference in search data to websites displaying certain technical elements. Technical SEO is the process of improving the technical aspects of your website to increase the ranking of its pages in search engines. A user’s efforts (website manager or designer) to ensure their website is compatible with specific search engine guidelines designed to increase their visibility.

Find Out Where You Stand

Your Sitemap

Web crawlers used XML sitemaps to help identify web pages to be indexed as part of search engine results. However, a messy or confusing sitemap makes it more difficult for these crawlers to reach all your pages. Therefore, it is important to check your page to ensure they are formatted correctly in your sitemap.

Metadata

Metadata is also a vital structural element that impacts how web crawlers interpret eager web page data. By using metadata, you can help crawlers quickly determine the title and content of a page and what description should be displayed in the late. In addition, advanced metadata functions provide control over whether a given page is indexed or whether the crawler should follow links on a page to display alternate content.

Security Features

Although not all search engines view secure HTTPS protocol, some do. Therefore, if your website does not take advantage of secure protocols, it could reduce your ranking on search engine results, especially with Google. Google has explicitly confirmed that security is one of the few considerations most certainly part of their algorithm. Therefore, choosing to forego HTTPS protocols can lead to detrimental search ranking results.

Site Speed and Responsiveness

When the consumer visits your page, the time it takes for your page to load is a critical consideration. Many consumers will often leave a site never to return if the page fails to load or doesn’t load quickly. Therefore, some search engine algorithms weigh website speed as an essential consideration in ranking websites. Using technical SEO to eliminate unnecessary page elements and some high-resolution images can help optimize your loading speed. Also, a responsive design that adapts to different devices is vital in today’s heavy mobile environment. To maximize page conversions, a mobile-friendly design is essential to boost your rankings.

Why SEO Is Important For Business Growth

SEO is essential for businesses because it keeps search results on the Internet fair. It is a method for reducing the ability to manipulate search results so that the sites appearing for each search are there because they deserve to be. A website that appeals to visitors typically correlates with high search engine rankings.

Internet users and your future customers look to search engines to determine where they should go to research information and find products. Achieving a top spot in search engine rankings on popular sites such as Google and Bing singles to searchers that your site is a credible source for what they’re looking for. The higher rank in results pages, the more clicks and therefore traffic your site will generate. Without SEO, Internet users would have to look much harder to find valuable sites providing the information they want or need. No matter what your business, SEO is essential for online business visibility and growth if you have a website. To learn more about how we can help you at MGMT Digital, contact us today!

Find Out Where You Stand