[A New Experience in Treatment]
[A New Experience in Treatment]
MGMT Digital was chosen as the marketing team for Laguna View Detox, a detox and residential facility that focuses on substance abuse and mental health in early 2020. We redesigned their entire website, and provided search engine optimization, paid advertising management, social media management and traditional marketing in order to effectively brand, drive traffic and increase overall census for LVD
Laguna View Detox is a luxury drug rehab in Orange County. With 180 degree views of the ocean, it is a paradise. While this facility seems like a vacation, they also have a very personalized and effective approach to addiction treatment. They ensure that every client has a unique sobriety plan, and an involved aftercare program. Their services include detoxification, residential inpatient, addiction therapies, and aftercare.
LVD was previously paying for a service that was not producing results. The SEO work that was being done was not targeted, their website didn’t represent their brand and was not conversion friendly. The LVD brand needed to be revamped in order to effectively convert their targeted luxury audience. Due to poor targeting via paid advertising and organic SEO, LVD was not seeing quality conversions. Laguna View Detox wants to be able to help people outside the smaller area of Laguna Beach. While their name makes ranking for “laguna” keywords easier, breaking into the highly saturated space of “orange county” keywords is difficult.
Find Out Where You Stand
MGMT Digital redesigned a website for LVD within the first month of working together. The website we designed has a much cleaner and easy user experience. It’s programmed to increase conversions by giving the user the information they need and inserting in-line call-to-actions into the content. The homepage also encourages the user to explore the site by providing two stand-out CTAs, and including a video of the facility and testimonials from past admits.
We created targeted local and national advertising campaigns that specifically focused on luxury substance abuse treatment in order to instantly increase their census. MGMT Digital strategically put together an organic keyword strategy in order to get the facility ranking for top keywords in their local area and Southern California. Each page is targeting a certain group of keywords in their content, metadata, and more. In order to further increase ranking likelihood, we also work to build links to each page using their specific keywords.
SEO
Web Design
Content
Social Media
Pay Per Click
SMS Marketing
Reputation Management
Local SEO
Increase Your Census
In under 6 months of working with MGMT Digital, Laguna View Detox has seen the following results from our digital marketing efforts:
- Since MGMT Digital started work with Laguna View Detox, their site has seen a 66% increase in organic rankings, and a 42% increase in overall conversions.
- This increase in organic rankings is a result of their keyword ranking increases in Laguna, Orange County, and nationally. Laguna View Detox ranks on the first page for keywords such as “laguna beach drug rehab”, “luxury inpatient detox orange county”, “orange county luxury treatment”, “laguna addiction treatment”, and many more. Since the site is now ranking for such relevant keywords, LVD saw an increase in time on page by 78%.
- In addition, Laguna View Detox began working with us, their site had coming from backlinks coming from 9 referring domains, and now that number has increased to 2,321 backlinks coming from 169 referring domains. Most of these links have keyword-targeted anchor text, further increasing the website’s pages’ chance of ranking.
