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Robert Alexander Center

[Top-Rated Addiction Treatment in Kentucky]

Robert Alexander Center

[Top-Rated Treatment in Kentucky]

In February of 2021, MGMT Digital began working with Robert Alexander Center, a detox, residential, IOP, and outpatient facility that focuses on substance abuse and mental health. We redesigned their entire website and provided search engine optimization, paid advertising management, social media management, and traditional marketing in order to effectively brand, drive traffic and increase the overall census for RAC.

Client Overview

The Robert Alexander Center for Recovery is a brand new, state-of-the-art detox and inpatient treatment center, located in Mt. Washington, Kentucky, just outside metro Louisville. Situated on over 50 acres of land, RAC offers expert, evidence-based treatment for substance abuse at their Kentucky location. 

The Challenge

Robert Alexander Center for Recovery began working with MGMT Digital when their doors opened starting. RAC needed quality traffic through paid and organic avenues to support their new program in the Midwest. MGMT Digital put together a strategically targeted PPC and SEO campaign that focuses on local conversions instead of national exposure.

Find Out Where You Stand

Our Solutions

MGMT Digital designed a brand new website for Robert Alexander Center that has continuously increased in conversions month over month. Once doors opened, we launched an aggressive PPC strategy in the Midwest region. In addition to paid advertising, MGMT began a targeted SEO campaign to increase RAC’s traffic and conversions.

We created targeted local and national advertising campaigns that specifically focused on luxury substance abuse treatment in order to instantly increase their census. MGMT Digital strategically put together an organic keyword strategy in order to get the facility ranking for top keywords in their local area and Southern California. Each page is targeting a certain group of keywords in their content, metadata, and more. In order to further increase ranking likelihood, we also work to build links to each page using their specific keywords.

Services Utilized By Robert Alexander Center


Web Design


Social Media

Pay Per Click

Traditional Marketing

Reputation Management

Local SEO

Increase Your Census

The Results

In under 6 months, thanks to the strategic campaigns and a conversion-friendly website, RAC continues to see an increase in keywords, traffic, conversions, and admissions month over month. Their average CPA remains well below the industry average and continues to see increasing success month over month.

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