SEARCH ENGINE OPTIMIZATION

Drug Rehab SEO

Greatly increase the amount of people who can find your mental health or addiction treatment center with SEO.

WHY YOUR DRUG REHAB's WEBSITE NEEDS SEARCH ENGINE OPTIMIZATION

SEO drives traffic. That’s going to be the takeaway from this page.
We’ll detail the methods by which we do it and explain a bit of what’s going on behind the curtain but the most important morsel of information is that getting SEO right can transform your business.

Why would your drug and alcohol rehab center want to improve its SEO? You’re quite literally in the business of saving lives. Your program can, and does, change the direction and trajectory of people’s lives. Question is, are you making it as easy as possible for them to find you?

The Top 10 Addiction Treatment Keywords are Searched

92,600+

Times a Month

If you are battling addiction and your family is desperate for help, where will they turn? The internet. Google.

They may type in something generic like “drug rehab near me” or more specific, for example, “opioid rehab Los Angeles”. If the addiction treatment center you run gives opioid users the best shot at recovery in the LA area, wouldn’t you want to be who shows up at the top of those search results? This points to not only the importance of drug rehab SEO on a macro level, but also narrowing down to the individual keywords and search terms that you need to be found on.

What Our Clients Say About Our Drug Rehab SEO Services

Mental Health and Addiction Treatment SEO Services That Make a Difference.

From digital marketing to consulting, MGMT Digital offers every service your center needs to establish and grow your brand. We are seasoned experts in behavioral healthcare marketing and we will create a strategy that fits your facilities needs.

What is SEO for Drug Rehabs?

Before breaking down the strategy, let’s clear up what SEO for drug rehabs is and a tiny bit more on why working on it can pay dividends down the road.

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Top 3 Results on Google Click Through Rate Share
75%
Increase in CTR from #5 to #6 on Google
53%
Moving Up By One Position Increases CTR By
30%

The benefits are clear, the more and more optimized you make your website for search engines, the more quality, intentional visitors you’ll get to that site. Countless studies have shown the importance of not only being on the first page of search, but in the top 3 results because 75.1% of all clicks on organic listings go to those three at the top of the page.

It is a long game with drug rehab SEO. Results from search engine optimization are something that improves with time when done correctly. You won’t move from the 3rd page of Google search results to the 1st overnight. It’s a process and as you go through it, your traffic and leads will grow and the ROI improving along the way.

HOW WE DO SEO FOR ADDICTION TREATMENT CENTERS AT MGMT

At MGMT, our drug rehab consultants take a multifaceted addiction treatment marketing approach to organically grow your SEO. It’s because we approach the goal from so many sides, not putting all our eggs in the basket of one tactic, that we’re able to achieve the results we have.

Here’s how we make it happen.

It’s actually astounding how much structure is overlooked. On a certain level it makes intuitive sense that having an easily navigable structure is beneficial but in practice we see a lot of sites that are untidy and in utter disarray. Trying to get a little too fancy and shooting themselves in the foot.

A clean structure for your website makes it easier for people, potential clients, to find what they need as painlessly as possible. It creates a better user experience and a longer stay on your substance abuse treatment center’s site, which translates to Google as a big positive.

Having a poorly structured and confusing site sends unconscious signals that maybe your facility mirrors that confusion.

Moreover, a great site structure makes it possible for search engines to index your site efficiently.

This can truly be a sleeper hit for you.

We all know what links are, they allow us to jump between pages on the internet and link building is the process of getting websites to link back to your site. Pretty simple, but how does that affect your SEO? The more link, “backlinks”, you can create back to your content presents you and that content as more authoritative.

It’s sort of the street cred of the internet and the more of it, links, you can accrue the more prominently you’ll start featuring on search engines.

Just as site structure was beneficial for your website visitor and the search engines, onsite optimization works in a similar capacity. The idea is make sure all the pieces and parts of your website are internally optimized and easy for a viewer to take.

Things like your coding, server speed, links and structure on a technical level as well as making sure your content is optimized, which covers; text, headings, graphics, meta descriptions and titles and more.

Working on increasing the ease of use translates to better search results.

Go back to our example at the top, did you notice we narrowed it down to the city of Los Angeles? That wasn’t an accident. Yes we’re based in L.A. but that wasn’t the point, the point is that when people search, they almost always search locally. We help clients with local search optimization.

Ranking high in “drug rehab” or “alcohol rehab” nationally is a tall order, not impossible, but tough. More importantly though, ranking highly for broad topics across the country may not even translate in you being able to help the people that need it because 46% of all searches are looking for local information.

Adding to the concept of local SEO and the value of drilling down to the specifics of your geography, long tail optimization does the same but with your keywords. Yes, “drug rehab” is a popular keyword but as we’ve hopefully made clear, people search with much more specificity than that.

It’s not just occasionally either, long-tail keywords account for 70% of all searches. What that could like is, instead of the generic “heroin addiction”, people might really be searching “signs someone is addicted to heroin”.

Think about how you search in your own life and you’ll quickly see the importance of long-tail optimization.

OUR SEO PROCESS FOR ADDICTION TREATMENT CENTERS

At MGMT Digital, we know drug rehab SEO strategy is an evolving process. From Google algorithm updates to changes in keyword search volume, there are a lot of variables in SEO that can affect a site’s performance over time, and our team works hard to address them all. Here’s our step-by-step approach to SEO for drug rehab centers:

Consultation

It all starts with a consultation between you and our team of knowledgeable professionals. We’ll meet with you to discuss any services you especially want to highlight, your digital marketing goals, and what SEO metrics we can focus on improving. We’ll craft clearly defined objectives that will shape our strategy and lead us to our next steps.

Strategy Development

After identifying goals and pain points, we’ll move into the next stage of our SEO process. We’ll dig into keyword research, which we’ll use to ensure effective keyword targeting on existing content as well as to plan for what relevant keywords to target in new content as part of our content marketing strategy. We will also conduct technical audits and competitor analysis to paint a full picture of how we can enhance your site’s performance. Our strategies take into account the various elements of search performance, including your treatment center’s Google My Business Profile and high-quality backlinks and internal linking. With this foundation of comprehensive research, we’ll create an SEO plan that’s calibrated to your treatment center’s unique needs.

Continuous Strategy Implementation

This is when it all comes together. Building off our initial strategy, we’ll publish quality content, carry out on-page optimizations of existing content, and fine-tune your Google Business Profile to improve your treatment center’s discoverability. Over time, we will adjust the strategy as needed and continue to build out your website. 

Analysis and Adjustment

Once we’ve implemented our initiatives, we’ll start to measure their impact. We’ll continually monitor the results of our SEO strategies, track search engine rankings and organic traffic, and adjust content as needed to ensure we achieve optimal results. We’ll also stay on top of emerging trends in addiction treatment SEO so that we can update our strategies accordingly.

Communication

Transparency and communication are at the heart of our drug rehab SEO marketing efforts. We’ll regularly share reports and updates with you about your site’s search performance. We’ll maintain frequent communication with you to share progress, highlight areas for improvement, and adapt our efforts to align with the evolving needs of your business.

It’s important to note that SEO isn’t a quick fix. It can be a long process involving a lengthy timeline, but with time, clients often see promising results. Past clients have seen their sites rank on the first page for lower volume keywords in three to six months, while first-page ranking for higher volume keywords can take between six and nine months. It may take time, but SEO can be a valuable tool to help your target audience discover your site, enhancing lead generation. Effective addiction treatment SEO strategies require consistent effort based on data-driven insight, and that’s what we deliver at MGMT Digital. Contact us to learn more about our drug rehab marketing services. From PPC to social media marketing, we can help you improve your business’s online visibility.

Human-Focused & Data-Driven Strategies

What you should notice by now is that what makes for good SEO is good for your website visitor. The idea isn’t to trick search engines into sending traffic your way. The point is that making your site as human-focused as possible, by way of hard data, makes it more appealing to search engines as well. All of our addiction treatment SEO methods serve to create a better user experience and the byproduct of that is better ranking.

MGMT DIGITAL'S SEO CLIENTS SEE A:

179%

INCREASE IN KEYWORDS & POSITIONS

A Drug Rehab SEO Agency That Knows What They Are Doing In This Industry

If you’ve overlooked getting your SEO house in order, you’re missing out on a huge, organic source of inbound traffic. At our boutique digital marketing agency, we understand drug rehab SEO because it’s at the core of what we do to maximize your ability to help as many people beat their addiction as possible.

Get in touch with us today, we love nerding out on SEO and are happy to talk all day about it.

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