We are more than just an agency.
As a full-service, well-rounded, dynamic powerhouse of a team, MGMT Digital offers every service your center needs to establish and grow your brand.
Our Origins
MGMT Digital was founded in 2017 by Zach Gross and Danny Leary, two friends brought together through the recovery community in Los Angeles. With firsthand experience in the behavioral healthcare space, they recognized the need for a more ethical, results-driven approach to digital marketing for treatment centers.
Tragically, Danny passed away later that year due to the disease of addiction. In the wake of that loss, Zach continued to build the company they had envisioned. MGMT Digital became more than a business—it became a mission to support the centers that change lives.
Our Journey
Since 2017, MGMT Digital has grown steadily, guided by innovation, integrity, and a commitment to personalized service. While our team has expanded, we’ve never lost sight of the importance of tailoring our strategies to meet each client’s unique goals and challenges.
We’ve built out dedicated departments in SEO, web design, content, branding, and paid media—each led by experts passionate about their craft. As we grow, we remain focused on delivering effective, ethical marketing that helps our clients thrive in a competitive space.
Our Promise
At MGMT Digital, we see ourselves as more than just a marketing agency—we’re an extension of your team. Our promise is to build real partnerships based on trust, transparency, and a deep understanding of your mission.
You’ll have direct access to our entire team, not just a single point of contact, because we believe collaboration is key to long-term success. With over 26 years of combined industry experience, we anticipate your challenges and help you stay ahead of the curve.
What makes us, us.
We foster a relationship with our clients that makes us feel a part of your internal team and have an extensive amount of combined years marketing in the behavioral healthcare industry.
In House Feel
Niche Specific
Retention > Growth
Passionate People
Full Service
Communication
Meet the people who make it all happen.
The experts, strategists, thinkers and teammates.
Zach Gross
Founder + CEO
Partner + COO
Nicole Burson
Director of Operations
Lindsay Franzella
Head of Marketing
KeLeigh Bing
Executive Assistant
Callen Waldie
SEO Manager
Krista Lichtner
SEO Manager
Will Long
SEO Manager
Crystal Gonzalez
SEO Manager
Izayah Thomas
Paid Media Manager
Brett Pelster
Paid Ads Manager
Nick Sparrow
Content Manager
Sam Waite
Web Design Manager
Juliet Guisaola
Brand Manager
Ava Garcia
Senior SEO Specialist
Hunter Elam
Senior SEO Specialist
Christian Lynch
Senior SEO Specialist
Web Design Specialist
Caslin Layer
Content Specialist
Abigail Nodine
Brand Strategist
Rawan Alhussein
Brand Strategist
Sofia Franzella
Social Media Specialist