WHAT WE DO

Drug Rehab Lead Generation

Know where your clients are coming from with targeted lead generation and reporting.

WHY DRUG REHABS NEED LEAD GENERATION

More than any other field, tracking leads is vital for drug rehabs and treatment centers. The people coming to your site and replying to your ads are looking for lifelines. They need you and by documenting how people and potential patients react to your outreach, from initial contact to walking through your doors, you’ll gain stronger insight into what’s working with your marketing plan as a whole.

If you’re not sure where your leads are coming from or what’s effective in generating them in the first place, you’re not only wasting money on generating those leads but you’re also missing the opportunity to change the course of an addicts life.

Benefits of HIPAA Compliant Call & Form Tracking

It’s never been easier to understand what’s driving leads to your website and phone calls to your office. Despite that, we constantly see treatment centers have a tough time articulating what works for them in terms of identifying what motivates their leads. To that end, call and form tracking are widely used tools across the digital marketing landscape and for good reason. Simply tracking calls and forms is only one aspect of it, it’s also critical to score them. Without keeping tabs and creating internally trackable metrics, in the form of grades and scores for each interaction, you won’t have any idea of which steps in your marketing plan are working. And you’ll be right back at square one. However, when it comes to anything related to the medical field, there’s another key consideration before signing up for just any tracking tool; HIPAA compliance.

HIPAA, or the Health Insurance Portability and Accountability Act, is all about your client’s rights to privacy. The California Department of Health Care Services sums the relevant portion up nicely, “the regulations require health care providers and organizations, as well as their business associates, to develop and follow procedures that ensure the confidentiality and security of protected health information (PHI) when it is transferred, received, handled, or shared. This applies to all forms of PHI, including paper, oral, and electronic, etc. Furthermore, only the minimum health information necessary to conduct business is to be used or shared”. In a nutshell, the inbound calls and forms to your treatment center, which will very likely include personal matters and pertinent medical history, need to be handled correctly. Making sure your rehab is adhering to HIPAA is not only the right move in terms of morals, but it’s a legal obligation.

OUTSOURCING LEAD GENERATION LED TO 43% BETTER RESULTS THAN IN-HOUSE LEAD GENERATION
Fortunately, given the importance of being able to track information ethically in this field, there are specific solutions out there, end to end in nature, that let you get the metrics and data you need without comprising sensitive material in the process. The benefits of keeping things compliant are self-evident but the big one is trust. Starting your interactions on a foundation of trust instills confidence that you’ll be doing the same throughout.

Treatment & Healthcare Digital Marketing Services That Make a Difference.

From digital marketing to consulting, MGMT Digital offers every service your center needs to establish and grow your brand. We are seasoned experts in behavioral healthcare marketing and we will create a strategy that fits your facilities needs.