Urgent Care Centers

Urgent Care Marketing Services

In recent years, the healthcare industry has become more consumer-driven. As with any business, people will search out healthcare facilities that have a wide variety of quality services that will fit their immediate needs. Of those services, urgent care has become an increasingly important service people seek. If you are a healthcare provider that offers urgent care services, it is vital that you reach as many people locally and regionally as possible. In order to achieve that goal, you must invest more time and energy in your urgent care marketing.

Is urgent care marketing a priority for your healthcare facility? Are you taking steps to ensure that your urgent care facilities are being advertised to your local and regional populations? Do you want to expand your audience but don’t know what marketing strategies to use? If you have questions on how to raise your urgent care marketing to a new level, this page serves as a tutorial to give you better knowledge on the importance of urgent care marketing.

An Introduction to Urgent Care Marketing

02Make Sure Your Urgent Care is Discoverable

We are seasoned experts in behavioral healthcare marketing and we will create a strategy that fits your facilities needs. MGMT Digital focuses on every aspect of marketing needed, allowing you to focus on your core business. Every facility is different, which is why we create custom proposals and strategies for our clients. No cookie cutter mental health marketing services here. In working with mental and behavioral health professionals, MGMT Digital has the unique ability to offer insight into industry best practices as it pertains to marketing a business in such a niche and delicate field.

Because our focus is 100% centralized on behavioral health services, we have a deep and seasoned knowledge and understanding of all sides of this business. We therefore consider ourselves problem solvers when it comes to marketing your business to the right audience with the right cadence. Our goal is to help practices focus on what they do best, while we focus on what we do best.

02Urgent Care Marketing Strategies

When it comes to creating an urgent care marketing plan, it is important to understand that you must approach this type of marketing in a different way. Urgent care is unique in the fact that it is based on convenience and speed. Because of that fact, people are not going to be spending a lot of time online researching urgent care facilities in their area. You no doubt know that landing on the first page of search engines is critical in getting foot traffic to your website and your practice—and this is especially true for urgent care. 

How can you strengthen your digital urgent care marketing plan to reach those that need your services? The following are examples of potent urgent care marketing ideas to help grow your facility and brand:

Get Google My Business (GMB)

If you have not already done so, Google My Business, or GMB, it a vital tool in digital marketing. GMB is free and is an invaluable tool if you are capable of taking advantage of its features. As long as you have an updated website, hours of operation, correct physical address, phone number, and services provided, prospective patients are more likely to call right away, walk-in, or schedule an appointment. Using GMB properly will allow your facility to appear high on search engines when people go online to find urgent care centers in their area.

Go Beyond Google

We all know that Google has been seen as the “gold standard” for getting traffic to your website and facility. While this is still true, there are other places where you can advertise and talk about your urgent care services. You can consider creating profiles on websites such as WebMD, RateMD’s, ZocDoc, and others. People will visit these sites to get information on health conditions, choose their providers, and, most importantly, read reviews. These sites can help build your reputation, which is very important when people evaluate urgent care providers.

Consider Video Content

Video content is often underutilized in an urgent care marketing strategy plan, and it shouldn’t be. Videos can be an invaluable tool in promoting your urgent care facility. These videos can definitely be informative and personable and show the human side of your facility. If you decide to shoot video content, it must be professionally shot, engaging, and relevant to your audience. Additionally, marketing video content should have an empathetic tone and educate your audience. Most importantly, these videos need to be positive and uplifting. 

Focus on Social Media

Social media is omnipresent. It is estimated that 57.6 percent of the world’s population use or interact with social media platforms. With this large captive audience, it is a no-brainer to advertise your urgent care services on social media. Share how your facilities as well as quality content and videos. If patients like the service they received, they can review and share your page. You can even utilize pay-per-click to target certain demographics or those with specific hobbies that may be high-risk, including mountain biking or martial arts. 

Still Place Focus on Your Website

While the focus of urgent care marketing may employ a different approach, don’t forget that your website is still essential. You must continue to focus on strong SEO by having informative and engaging content, supplying backlinks to authoritative websites, features long-tail keywords, and optimizing your local SEO content. It is also vital that your website is eye-catching, well laid out, and easy to navigate so clients can get the pertinent information they need. You also need to focus on the functionality of your website. The servers your site is on should be fast and have no lag or have constant trouble loading pages. A low-functioning website ranks low in searches, and if people happen to find your site and have difficulty getting the information they need, they will look elsewhere.

Why Choose an External Urgent Care Marketing Agency

If you are looking for the best way to market urgent care, it may be in your best interest to partner with an external agency that specializes in urgent care marketing. At first thought, you may be a bit apprehensive about pulling the trigger. The fact is that urgent care marketing is a full-time job in of itself and requires a lot of time and energy. You may be wearing several hats at your facility, and putting increased focus on marketing may take you away from your other duties. As a result, the way your facility functions can start to unduly suffer.

Working with an external urgent care marketing firm gives you significant benefits. First and foremost, the sole purpose of an urgent care marketing firm is to help you achieve measurable results in the long run. The best firms will meet with you, assess your needs and goals, and create a marketing strategy customized for your needs and budget. As your needs grow, your plan can grow, and your dedicated external marketing team can institute the proper strategies.

Secondly, marketing agencies have a pulse on the latest trends. These dedicated professionals will also analyze your data and determine what strategies are working, which strategies are falling short, and can introduce new strategies to help you grow. Before you commit to an agency, many offer free comprehensive consultations to see firsthand what they do and what they can do for you.

MGMT’s Digital Experts Are Here to Help You

If you feel overwhelmed with urgent care digital marketing, the experts at MGMT Digital can help. Since 2017, MGMT Digital has adopted an ethical and integrated approach to urgent care marketing. When you meet with our expert marketing team, we will listen to your needs and goals and help design a comprehensive digital marketing plan that will grow with your facility. Our number one goal is to help you grow in the long term. 

Call us today for a comprehensive consultation.


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