LegitScript Assistance
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THE NEW AGE OF PPC FOR REHAB CENTERS: LEGITSCRIPT
A new age? You might be thinking, “was there an old age?” Yes.
What was happening with paid advertising for rehabs on Google was akin to the wild west. The industry was exploding due to the opioid epidemic and the real desire to help people get their lives backs. Generally, that was noble, however, certain people started to take advantage of the massive profit per patient and neglect the care side of the equation.
Health professionals noticed. Google noticed. In 2017 they severely restricted ads for rehabs.
TYPES OF ADDICTION-RELATED BUSINESSES ALLOWED TO APPLY FOR LEGIT SCRIPT
Any website, application, or merchant that provides information about in-person drug or alcohol addiction treatment, or facilitates in-person or online drug or alcohol treatment, other than at a private residence or non-clinical setting.
Need Legit Script Certification for:
- Bing
Any website, application, online forum, or merchant that does not offer treatment for drugs or alcohol, but that facilitates interactions between non-professional members engaged in recovery.
Need Legit Script Certification for:
- Bing
Any website, application, call center, chat feature, or telephone number that provides or purports to provide remote assistance or information to individuals who are in recovery or who are seeking information about addiction or addiction treatment, or to any person associated with such individuals, that does not identify particular treatment facilities or entities on the site itself.
Need Legit Script Certification for:
This was unequivocally the right move. The restriction caused the number of ads related to rehab to drop by 96%.
Now you’re thinking, “ok how is this good and why do we want this trouble?” That’s where LegitScript came in and established a path for in-person drug and alcohol addiction treatment centers, mutual support groups and crisis hotlines to advertise on search engines again. Going through LegitScript’s process certifies to Google and other search engines that your facility is staffed with trained professionals, complies with local law and best practices and is transparent with patients. Moreover, there’s an application fee and annual fee to keep dubious and disreputable rehabs off the search engine. Nonetheless, being a certified advertiser means you’ve established trust and possibly benefit from those restrictions.
02Treatment & Healthcare Digital Marketing Services That Make a Difference.
From digital marketing to consulting, MGMT Digital offers every service your center needs to establish and grow your brand. We are seasoned experts in behavioral healthcare marketing and we will create a strategy that fits your facilities needs.
FACEBOOK & INSTAGRAM ADS: WHAT YOU NEED TO KNOW ABOUT LEGITSCRIPT
Facebook and Instagram are the powerhouses of social media marketing platforms for drug rehabs. There’s no excuse for not being active on these given the broad ability they have to generate interest and traffic for your treatment center.
Just like the paid advertising on Google, to advertise your drug and alcohol rehab on Facebook, you’ll need to certify through LegitScript as well which is a process we can guide you through. Facebook, like Google, recognized the abuses rampant in the advertising platform and rightfully sought to rectify it by requiring Legit Script certification in order to run paid ads for drug rehabs.
A Drug Rehab Marketing Team You Can Trust
We are a white hat boutique digital marketing agency. That means we abide by all things Google wants when it comes to digital marketing for your addiction treatment center. Remember that most addiction treatment digital marketing campaigns take time, especially SEO. It’s why we may suggest relying heavily on other channels while we build up your organic SEO rankings naturally. From PPC to AMP pages on mobile, we know the techniques that can help get your business ahead of your competition.
Contact us today for a FREE website and marketing audit. We will supply you with a detailed, unique marketing plan that will take your drug treatment center to the next level.
