Reputation Management

Control the way your facility is viewed with our reputation management specialists.

Why Do Rehab Reviews Matter?

Regardless of whether we’re on the hunt for car parts or where to go for a birthday or anniversary dinner we put a lot of stock in other people’s opinions. We place immense weight on the views and insights of strangers because it’s clear they’re not trying to “sell” us and they ultimately gain nothing from leaving their genuine thoughts. It’s natural for people to trust that more than a clear marketing message.

Think about how much more important reviews are for your rehab, where people are sending their family members to try to beat addiction once and for all. The stakes are significantly higher and those first-person accounts are worth their weight in gold in terms of the sway they can have on who chooses your treatment center.


Of Marketers Believe That Building Trust Will Be The Primary Focus For Marketing Efforts in the Future

Now think about from the search engine perspective. If someone is looking for rehabs and yours pops up in the coveted top 3 on the Google My Business list, a very good thing generally, but you only have 2 stars as compared to the others with 4.5…do you think people are clicking your rehab? Would you?

Good reviews may not be the deciding factor of why someone chooses you, but it will get them to look at you closer and learn more. That’s where your website and Healthcare web design seals the deal. On the flip side, negative reviews will absolutely be a defining reason someone doesn’t consider you beyond a passing glance. Don’t put people in the position to make that call.


Maybe you have a different problem altogether, perhaps you’re not generating any buzz at all and it’s just crickets. Another part of reputation management is working to “create” reputation. That’s not to say fabrication or lying, your rehab center most likely has done tremendous amounts of good for quite a few people after all. Otherwise, you wouldn’t have managed to stay in business. The idea here is to be an activist and cheerleader for yourself because you have to. People can’t talk about what they don’t know. So tell them. Explain and show the great work you’re doing in changing people’s lives. Luckily, there are plenty of ways to create conversation these days.

Social media is a quick, easy and low-cost way to spread your message. Consider connecting with your local news media for coverage as well. Get in touch with some of your past success stories, out there living their best sober lives, and tactfully see if they’d be willing to write you a review (seriously, don’t press people on this).

Creating a blog can also be a huge help to not only your reputation but your