Pay Per Click Advertising

Paid advertising is advertising you pay for, easy as that. In contrast, earned advertising is publicity gained through things like reviews, mentions, awards, SEO for drug rehabs, etc. Both are great but the reach of paid advertising is really what sets it apart and makes it a necessity.

The most well-known and oft used method of paid advertising is pay-per-click, or PPC. It’s relatively low on the cost spectrum and, crucially, as the name suggests, you only pay when a person actually clicks your ad.