Prestigious Women’s Mental, Eating Disorder, & Substance Use Rehab in Santa Barbara, California.
MGMT Digital was chosen as the marketing team for Casa Serena, a nonprofit women’s addiction treatment facility in May of 2021. We redesigned their entire website, and provided search engine optimization, paid advertising management, social media management and traditional marketing in order to effectively brand, drive traffic and increase overall census for Casa Serena.
Casa Serena is a nonprofit women's mental health, addiction, and eating disorder treatment center in beautiful Santa Barbara, California. Casa Serena has been around for over 30 years, providing women with the care they need to overcome addiction, trauma, and other dual diagnoses. Their treatment center offers the full continuum of care, along with a strong aftercare program.
Casa Serena came to MGMT Digital with an outdated website and a clear vision for growth: modernize its digital presence, expand visibility beyond Santa Barbara, and reach women seeking treatment nationwide. A key focus of the strategy was also increasing awareness and driving a higher census for Casa Serena’s eating disorder program by connecting with more women actively searching for specialized care.
MGMT Digital redesigned Casa Serena’s website and immediately began targeting low-hanging-fruit keywords that were already ranking on the second, third, and fourth pages of Google. From there, we developed a highly targeted SEO strategy focused on increasing visibility across Santa Barbara, California, and nationwide searches for women’s treatment services.
A key component of the strategy was expanding Casa Serena’s visibility for its eating disorder program, with the goal of reaching more women actively searching for specialized eating disorder treatment and ultimately helping drive a higher census for the program. Our team also built out a robust content strategy targeting addiction, eating disorders, and the co-occurring mental health conditions Casa Serena treats.
Beyond creating emotionally engaging, easy-to-read, and SEO-driven content, MGMT Digital continuously strengthens Casa Serena’s authority through strategic backlink building, directory placements, and ongoing review generation across relevant third-party platforms.
Through the updated branding and website design, Casa Serena has seen a 380% increase in overall conversions since working with MGMT Digital. In addition, we’ve continued to see an increase in traffic and conversions month over month, with Casa Serena now ranking for almost 1,500 keywords, with over 100+ keywords on the first page of Google.
