A great website is the skeleton key to your brand’s growth and long-term success. If you look at the best brands in your space, they have websites that are eye-catching, full of quality content, easy to navigate, and rarely slow or have downtime. Behind every great website is a top-notch web designer. If your website needs a makeover to increase your foot traffic and census, hiring a web designer is an investment that pays off in the long run.
That sounds all well and good, but the question of how to find a web designer can be tricky to answer. Web designers are thick on the ground, and many claim to produce the results you desire—but often fall short. In your web designer search, the professionals of MGMT Digital will show you the importance of great web design as well as the signs you need to hire a professional if your website isn’t pulling in the traffic you need to succeed.
What is the Importance of a Good Web Designer
It’s a no-brainer to say that good web design is important to your brand and your reputation. While there is nothing wrong with having a website that looks pretty and eye-catching, it will do nothing to build your brand if there aren’t solid design elements. Having a website that is highly functioning and gives new and existing customers a positive experience goes a long way in helping your business grow. While it is easy to say many businesses have websites that are deficient in design and functioning.
You may be tempted to try and design a website yourself, or you may be in the midst of a web designer search. Either way, you must ask yourself why is a good web designer so important. The following are important reasons why a good web designer is so crucial to the growth of your brand:
Good First Impression
The first and most obvious reason a good web designer is first impressions. When potential clients visit your site, you have a few seconds to persuade people to dig deeper and learn more about you.
Aids SEO Strategy
Good web designers know that solid web design allows you to publish quality content that ranks high on search engines. Great web designers are well-versed in SEO practices.
Builds Trust
Solid website design helps build trust with customers. If your current website is difficult to navigate, looks outdated, or has broken links, many customers will go elsewhere to do business.
Your Competition is Already Doing It
It’s a dog-eat-dog world out there. In a crowded market, your competition is pulling out all the stops to be sure they stand head and shoulders above the competition—including hiring reputable web designers with a proven track record of success. If your website isn’t up to par, you will be left behind, and your business will start to shrink.
What Are The Signs You Need A Web Designer?
When is it time to call in the professionals? How do you find a web designer early enough in the game? If you are a new business or practice, having a web designer do the heavy lifting will give you time to focus on getting your business up and running. By the time you are ready to open the doors, you will have an optimized website that will attract customers from the start. You will also need to hire a web designer if you have no online presence. Having a good web designer will ensure that your products and services are seen by as many people as possible.
Another sign that you need to hire a web designer is if your current website has navigation issues. As stated earlier, ease of navigation has positive effects on customer experience. If customers are frustrated with your website’s lack of navigability, they will move on. Along with navigation, you will need to bring on a web designer who can optimize your site for those using Smartphones and tablets. Other reasons you need to hire a web designer are if your website design is outdated and if your site has poor SEO. Poor SEO means that your business ranks lower on search engine searches, which means interest in your brand is at a trickle or even non-existent.
How MGMT Can Help You Find a Web Designer to Improve Your Site
If you are in the healthcare space and especially the addiction recovery space, having a great web designer in your corner goes a long way in building trust and growing your census. MGMT Digital is a premier digital marketing agency whose sole focus is healthcare marketing. Our dedicated team of professionals has years of proven experience in helping different healthcare practices grow and flourish.
We will help you find a web designer who understands your needs and goals and will design a top-notch website that will get you noticed. Additionally, MGMT Digital provides a wide range of essential digital and traditional marketing services that are custom fit and dynamic as you grow. Contact us today and schedule your complimentary audit request.