When you are promoting your occupational therapy facility, what type of marketing are you using to get the most reach? If you are relying on traditional marketing methods or under-utilizing digital marketing tools, there are large pockets of potential clients you are failing to reach. Like most practices, you may not have the budget to create a huge marketing campaign. While that may be an obstacle, there are digital marketing practices you can use that can help your practice grow while maintaining your budget.
This blog will outline the best digital marketing practices for occupational therapy facilities. If your occupational therapy facility needs a boost with your digital marketing campaigns, MGMT Digital can help you starting today. Our boutique agency is a leader in healthcare marketing and our expertise in crafting customized marketing campaigns to fit your unique needs is second to none.
Step up your marketing game with help from MGMT Digital. Contact us today for your complimentary audit.
The Components That Comprise the Best Digital Marketing Practices for Occupational Therapy
There isn’t a universal approach when it comes to the best digital marketing practices for occupational therapy. Your facility is unique, and the digital marketing practices you utilize play up what makes your practice stand out from the rest. The best strategies utilize a “mix and match” approach tailored to your particular needs and goals. The following are effective digital marketing practices you can use to make your facility’s services shine:
Optimize Your Website
Your website is your calling card. When potential clients come to your website, you want to leave such a good impression they are inclined to make an appointment for your OT services. This begins with having a website that is optimized. Proper optimization includes:
- Utilizing proper SEO to identify relevant keywords.
- Improve the load time of your website to deliver important and engaging content to your audience quickly.
- Optimize your site so it loads quickly on smartphones and tablets.
- Optimize title tags and meta descriptions so they are enticing to click.
Another effective digital marketing tool is email marketing. Through email marketing, you can send important directly to your clients. You can build your email list by adding a pop-up on your website or an email “bar” people can click on. Email marketing allows you to send personalized content to certain populations can you can add eye-catching taglines to entice people to click on links.
Pay-per-click ads (PPC) are a cost-effective way to reach people quickly and efficiently. These ads appear at the top of search results and are a great way to build your brand. PPC ads are a popular marketing option and it is estimated that 65 percent of focused searches for services start with clicking on a PPC ad.
Social Media Platforms
In addition to an optimized website, it is highly advantageous to connect with existing and potential clients through social media platforms such as Facebook, Twitter, and Instagram. You can post a combination of relevant content along with paid ads to generate foot traffic and interest in your facility’s website. A great benefit of using social media is that you can connect with clients more directly through communicating in the comment section.
One of the best digital marketing practices for occupational therapy is the use of video marketing. Using video allows you to share a wealth of information in less time. You can use a combination of tutorials, short clips of services performed, and demonstrations. You can also incorporate a call-to-action for your audience to contact you and video allows you to create a unique style that stands out.
Blogs are a terrific way to generate interest and traffic to your website. If you write blogs, focus on posting informative and relevant content often and utilize keywords in those blogs to assist in SEO performance. It is also important to utilize content calendars to stay organized in posting blogs.
Are You Looking to Revamp Your Digital Marketing Strategy?
Your occupational therapy practice deserves attention. With the important services and support you provide, you need a digital marketing strategy that stands head and shoulders above your competition. MGMT Digital is a premier digital marketing agency whose sole focus is healthcare marketing. MGMT Digital has built a reputation for utilizing sound digital and traditional marketing strategies that are effective while upholding high ethical standards and practices. Our experienced team will work with you to develop campaigns that allow you to grow while keeping your bottom line in mind.
Today is the day you commit to growing your practice; contact MGMT Digital today and schedule your complimentary audit.