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CASE STUDIES

Casa Serena

Prestigious Women's Drug & Alcohol Rehab in Santa Barbara, California

PROJECT DETAIL

MGMT Digital was chosen as the marketing team for Casa Serena, a nonprofit women’s addiction treatment facility in May of 2021. We redesigned their entire website, and provided search engine optimization, paid advertising management, social media management and traditional marketing in order to effectively brand, drive traffic and increase overall census for Casa Serena.

  • Client: Casa Serena
  • Website: https://casaserena.org/

01THE CLIENT

Casa Serena is a nonprofit women’s addiction treatment center in beautiful Santa Barbara, California. Casa Serena has been around for over 30 years, providing women with the care they need to overcome addiction, trauma, and other dual diagnoses. Their treatment center offers the full continuum of care, along with a strong aftercare program

02THE CHALLENGE

Casa Serena came to MGMT Digital with an older website, looking for a redesign and to grow their digital presence. Casa Serena’s goal was to become more discoverable outside of just Santa Barbara, and to reach women nationwide.

03THE SOLUTION

MGMT Digital redesigned Casa Serena’s and immediately began targeting low-hanging fruit keywords that were already on the second, third, and fourth pages. MGMT Digital crafted a uniquely targeted strategic SEO campaign that focuses on Santa Barbara, California, and nationwide women’s treatment keywords. Our team also build out a plethora of content targeting addictions and co-occurring disorders that Casa’s team treats. Beyond creating emotional, easy-to-read, and SEO-driven content, MGMT Digital continuously builds backlinks to Casa Serena’s site, as well as collecting reviews for outside directories.