CASE STUDIES

Laguna View Detox

A New Experience in Treatment

PROJECT DETAIL

MGMT Digital was chosen as the marketing team for Laguna View Detox, a detox and residential facility that focuses on substance abuse and mental health in early 2020. We redesigned their entire website, and provided search engine optimization, paid advertising management, social media management and traditional marketing in order to effectively brand, drive traffic and increase overall census for LVD.

Client: Laguna View Detox
Website: https://lagunaviewdetox.com

01THE CLIENT

Laguna View Detox is a luxury drug rehab in Orange County. With 180 degree views of the ocean, it is a paradise. While this facility seems like a vacation, they also have a very personalized and effective approach to addiction treatment. They ensure that every client has a unique sobriety plan, and an involved aftercare program. Their services include detoxification, residential inpatient, addiction therapies, and aftercare.

02THE CHALLENGE

LVD was previously paying for a service that was not producing results. The SEO work that was being done was not targeted, their website didn’t represent their brand and was not conversion friendly. The LVD brand needed to be revamped in order to effectively convert their targeted luxury audience. Due to poor targeting via paid advertising and organic SEO, LVD was not seeing quality conversions. Laguna View Detox wants to be able to help people outside the smaller area of Laguna Beach. While their name makes ranking for “laguna” keywords easier, breaking into the highly saturated space of “orange county” keywords is difficult.

03THE SOLUTION

MGMT Digital redesigned a website for LVD within the first month of working together. The website we designed has a much cleaner and easy user experience. It’s programmed to increase conversions by giving the user the information they need and inserting in-line call-to-actions into the content. The homepage also encourages the user to explore the site by providing two stand-out CTAs, and including a video of the facility and testimonials from past admits.

We created targeted local and national advertising campaigns that specifically focused on luxury substance abuse treatment in order to instantly increase their census. MGMT Digital strategically put together an organic keyword strategy in order to get the facility ranking for top keywords in their local area and Southern California. Each page is targeting a certain group of keywords in their content, metadata, and more. In order to further increase ranking likelihood, we also work to build links to each page using their specific keywords.

SERVICESServices Utilized By Laguna View Detox

SEO

WEB DESIGN

CONTENT

SOCIAL MEDIA

PAY PER CLICK

TRADITIONAL MARKETING

REPUTATION MANAGEMENT

LOCAL SEO

THE RESULTS

In under 6 months of working with MGMT Digital, Laguna View Detox has seen the following results from our digital marketing efforts:

889 +

KEYWORDS RANKING

200 %

INCREASE IN OVERALL CONVERSIONS

88 %

INCREASE IN OVERALL TRAFFIC

Increase in Rankings

In the 9 month period since working with MGMT, Laguna View Detox has seen a **374% increase in keyword rankings**.

Increase in Conversions

In the same 9 month period, Laguna View Detox saw a **320% increase in overall conversions**, seeing an average of CPA of $2250 on average.

Want to Talk to Us?

We specialize in marketing new and existing treatment programs with collaboration, communication and creativity.