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CASE STUDIES

Next Wind Recovery

MGMT Digital is moving the needle for a New Jersey outpatient rehab.

PROJECT DETAIL

Next Wind Recovery hired MGMT Digital to handle all of their marketing needs, including SEO, PPC, social media, traditional marketing, branding, and website design. 

  • Client: Next Wind Recovery
  • Website: https://nextwindnj.com/

01THE CLIENT

Next Wind Recovery is an addiction treatment center in Englewood, New Jersey. They offer intensive outpatient, partial hospitalization, and outpatient care. Their program takes a dual diagnosis treatment approach, and their therapists treat the underlying cause of each clients’ addiction.

02THE CHALLENGE

Next Wind Recovery came to MGMT Digital in 2022 ranking for the wrong kind of keywords. Instead of ranking for high-quality keywords within their area, the website was on the first page for keywords like “what makes lean purple” and “can buprenorphine cause weight gain.” Our challenge was to ensure that the website grew to rank for the correct keywords, keywords targeting addiction treatment within New Jersey. 

After working with each other for about four months, Next Wind Recovery wanted a complete rebranding. Our challenge was to create branding that was more modern, a complete 180 from their original branding.

03THE SOLUTION

MGMT Digital re-optimized Next Wind Recovery’s website to target the whole state of New Jersey. It will always take longer for a website to rank for an entire state, but our strategy paid off, as they are now ranking in top positions across the state. We also built out Next Wind’s website to include useful, targeted content that can rank for a variety of keywords across New Jersey. For example, we created county pages targeting various counties that Next Wind Recovery serves. These pages rank in top positions and bring in relevant traffic.

Our team also redesigned Next Wind Recovery’s website, logo, and branding to fit their vision. This new website is much more conversion friendly, encouraging website users to get in touch with Next Wind’s team.

SERVICESServices Utilized By Next Wind Recovery

SEO

WEB DESIGN

CONTENT

SOCIAL MEDIA

PAY PER CLICK

TRADITIONAL MARKETING

REPUTATION MANAGEMENT

LOCAL SEO

THE RESULTS

Over the course of about six months, Next Wind Recovery saw a 1420% increase in Organic conversions and a 768.75% increase in overall conversions. These increases are due to their updated branding and website design, as well as a large increase in traffic. Next Wind Recovery’s keyword rankings shot from 197 to 503, a 155% increase. The website’s organic traffic increased 50%, going from 1,482 monthly users to 2,178.

155 %
KEYWORDS RANKINGS HELD
1420 %
INCREASE IN ORGANIC CONVERSIONS
768.75 %
INCREASE IN CONVERSIONS

Increase in Rankings

Next Wind Recovery has seen a 155% increase in keyword positions in a 6 month period.

Increase in Traffic

Next Wind saw a 50% increase in overall traffic in a 6 month period.

Increase in Conversions

Since working with MGMT, Next Wind Recovery has seen a 768% increase in overall conversions, averaging at about 2,000 conversions a month.

Increase in Rankings

Next Wind Recovery has seen a 155% increase in keyword positions in a 6 month period.

Increase in Traffic

Next Wind saw a 50% increase in overall traffic in a 6 month period.

Increase in Conversions

Since working with MGMT, Next Wind Recovery has seen a 768% increase in overall conversions, averaging at about 2,000 conversions a month.

Some of Next Wind Recovery’s top ranking keywords include the following:

  • “Englewood NJ drug rehab”- #1 organic
  • “outpatient rehab Bergen County NJ”- #5 organic
  • “Essex County outpatient rehab”- #5 organic
  • “top-rated New Jersey drug rehab” - #8 organic
  • “Morris County outpatient drug rehab”- #8 organic
  • “alcohol rehab Bergen County NJ”- #9 organic
  • “dual diagnosis rehab NJ”- #10 organic
  • “intensive outpatient program bergen county nj”- #10 organic

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We specialize in marketing new and existing treatment programs with collaboration, communication and creativity.

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