Learn how MGMT Digital helped Parkdale Center see a 51% increase in leads year-over-year
Parkdale Center is an addiction treatment center in Indiana that offers specialized programs for professionals. After establishing their center as a trusted provider with various professional networks, they turned to MGMT Digital in August of 2023 for help expanding their reach online. Our team created a new website, industry-focused content plan, and niche-specific SEO strategy to help Parkdale connect with potential clients seeking their specialized type of care.
Parkdale Center is a specialized drug and alcohol rehabilitation center located in Chesterton, Indiana, uniquely designed to meet the complex needs of working professionals. Since opening in 2015, the center has built a reputation for providing discreet, individualized addiction treatment to those in highly accountable careers, including healthcare workers, airline pilots, executives, attorneys, physicians, nurses, pharmacists, first responders, and many others. Recognizing that professionals face distinct pressures, stigmas, and career consequences when seeking treatment, Parkdale Center places a strong emphasis on privacy, anonymity, and career restoration alongside clinical recovery. The center has formalized its commitment to the professional community through partnerships with prominent organizations such as the American Association of Nurse Anesthesiologists (AANA) and the American Association of Oral and Maxillofacial Surgeons (AAOMS), reflecting its credibility and deep integration within professional sectors. Treatment options at Parkdale follow guidelines set by the American Society of Addiction Medicine (ASAM) and span a full continuum of care, including medically supervised withdrawal management, partial hospitalization, intensive outpatient programs, telehealth services, dual-diagnosis treatment, family support, sober living, and aftercare monitoring.
When Parkdale Center partnered with MGMT Digital in 2023, the center was facing a significant challenge: despite offering a highly specialized and clinically excellent program, their census was critically low and their digital footprint was nearly nonexistent. While their established relationships within the anesthesiologist community were generating a modest stream of referrals, the center's client base was narrow, leaving them heavily dependent on a single professional network to sustain admissions. This lack of diversity in their referral pipeline not only limited overall census numbers but also exposed the center to considerable risk, as any disruption within that one community could have severe consequences for the business. Without a meaningful online presence, Parkdale Center was essentially invisible to the broader population of professionals they were uniquely equipped to serve, including pilots, attorneys, executives, physicians, nurses, and first responders, all of whom were actively searching for discreet, profession-specific addiction treatment. It became clear that in order to grow sustainably, reach new professional communities, and fulfill their mission of helping those in high-accountability careers, Parkdale Center needed a comprehensive digital strategy that could dramatically expand their visibility, diversify their referral sources, and position them as the premier destination for professional addiction treatment nationwide.
In line with Parkdale Center's brand and the community it serves, MGMT Digital designed and developed a professional, polished website that authentically reflected the center's mission and the high standards of the professionals it treats. Every design decision, from the visual aesthetic to the tone of the copy, was intentional and crafted to evoke the same level of professionalism, discretion, and dedication that Parkdale brings to its clinical programs. The goal was to create a digital experience that would resonate with high-achieving professionals seeking treatment, instilling confidence and trust from the moment they landed on the site.
For the SEO and content strategy, MGMT Digital took a profession-first approach, building out a robust library of pages tailored to the specific industries and roles that Parkdale serves. From airline pilots and CRNAs to attorneys, executives, physicians, and first responders, each page was developed with user-specific information about Parkdale's highly specialized programs, addressing the unique pressures, licensing concerns, and career implications that professionals in each field face when navigating addiction treatment. This depth of targeted content served a dual purpose: providing genuinely useful resources for individuals researching their treatment options while also establishing a powerful differentiation between Parkdale and the broader field of general addiction treatment providers, few of whom speak so directly to the needs of working professionals.
Alongside this profession-specific content strategy, MGMT Digital executed a focused local SEO effort to strengthen Parkdale's visibility within Indiana and the surrounding region. By optimizing for geographically relevant search terms and building out location-based content, the campaign delivered measurable results. Over the course of the engagement, Parkdale Center saw an 85% increase in Indiana keyword rankings, significantly expanding their organic reach and connecting them with more in-state professionals actively seeking treatment close to home.
Throughout their time with MGMT Digital, Parkdale Center has seen significant growth in keyword volume, clicks, and leads.
Before starting with MGMT Digital, Parkdale ranked for 3 non-branded high-intent keywords on the first page of search results; two years later, they ranked for 40.
Parkdale now ranks #1 for keywords such as:
This progress is also seen in leads. Parkdale Center saw a 50.7% increase in calls and forms from 2024 to 2025.
