Family-Owned & Operated Treatment Program in South Florida
Principles Recovery Center and MGMT Digital started working together in August of 2017. Principles Recovery Center is an outpatient facility based in Florida that is focused on bringing the comfort and community of family to their treatment. In order to help them reach this goal, we redesigned their entire website and provided search engine optimization, paid advertising management, social media management, and traditional marketing in order to effectively brand, drive traffic and increase the overall census for PRC.
Principles Recovery Center is proudly a family owned and operated drug and alcohol rehabilitation center in Broward County, Florida. Whether its heroin, cocaine, alcohol or any other substance addiction, Principles Recovery Center’s family environment provides you and your friends and family with the most compassionate care.
Principles Recovery Center came to MGMT Digital as an established brand that was looking to expand its reach through digital marketing channels. PRC was looking for organic and paid marketing and wanted to convey to users the quality and community of their program.
MGMT Digital redesigned the branding and website for PRC and immediately began targeting low-hanging fruit within the Southern Florida area. MGMT Digital crafted a uniquely targeted paid campaign and strategic SEO campaign that targets location-based keywords in English and in Spanish.
Through the updated branding and website design, Principles Recovery Center has seen a 2,200% increase in overall conversions since working with MGMT Digital. In addition, we’ve continued to see an increase in traffic and conversions month over month, with PRC now ranking for almost 1,110 keywords, with over 55+ keywords on the first page of Google.
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