Expert Addiction Treatment in Kentucky
In February of 2021, MGMT Digital began working with Robert Alexander Center, a detox, residential, IOP, and outpatient facility that focuses on substance abuse and mental health. We redesigned their entire website and provided search engine optimization, paid advertising management, social media management, and traditional marketing in order to effectively brand, drive traffic and increase the overall census for RAC.
The Robert Alexander Center for Recovery is a brand new, state-of-the-art detox and inpatient treatment center, located in Mt. Washington, Kentucky, just outside metro Louisville. Situated on over 50 acres of land, RAC offers expert, evidence-based treatment for substance abuse at their Kentucky location.
Robert Alexander Center for Recovery began working with MGMT Digital when their doors opened starting. RAC needed quality traffic through paid and organic avenues to support their new program in the Midwest. MGMT Digital put together a strategically targeted PPC and SEO campaign that focuses on local conversions instead of national exposure.
MGMT Digital designed a brand new website for Robert Alexander Center that has continuously increased in conversions month over month. Once doors opened, we launched an aggressive PPC strategy in the Midwest region. In addition to paid advertising, MGMT began a targeted SEO campaign to increase RAC’s traffic and conversions.
We created targeted local and national advertising campaigns that specifically focused on luxury substance abuse treatment in order to instantly increase their census. MGMT Digital strategically put together an organic keyword strategy in order to get the facility ranking for top keywords in their local area and Southern California. Each page is targeting a certain group of keywords in their content, metadata, and more. In order to further increase ranking likelihood, we also work to build links to each page using their specific keywords.
Through the updated branding and website design, the Robert Alexander Center has seen a 193% increase in overall conversions since working with MGMT Digital. In addition, we’ve continued to see an increase in traffic and conversions month over month, with ARP now ranking for 617 keywords.
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