The Differents

MGMT Digital’s initial strategy was to infuse The Differents’ message, mission, and personality into the redesign. Our team created a unique website that would stand out amongst the competition in Nevada and beyond. 

From this point, our SEO strategy was to ensure that the website was targeting every relevant keyword in Reno, Nevada, and Northern California. We built out pages targeting these locations, as well as groups that they treat, like First Responders. We began building links from high domain authority websites to these pages. Our team created a Google Business Profile, optimized it, and helped drive positive reviews to the profile.

Our Paid Ads team identified that The Differents, as a new facility operating with a limited budget, required a tailored approach to their advertising strategy. To ensure their campaigns were both cost-effective and highly competitive within the crowded rehab space, we crafted a solution that leveraged their unique program features.The strategy began by highlighting these distinct elements in both ad copy and landing pages, which were designed to resonate with potential clients and their families. As an agency, we also utilized proprietary data to identify high-impact keywords that would drive visibility and engagement, ultimately leading to admits (both commercial & private pays) for the facility. This data-driven approach allowed us to efficiently target keywords that aligned with the client’s niche offerings and ensure ads were shown to those most likely to convert.

Given their limited budget, we segmented their campaigns by creating individualized, hyper-focused campaigns, each designed to target specific geographic locations. This granular targeting helped ensure that the campaigns were optimized to perform efficiently in the most relevant markets, maximizing budget allocation while minimizing wasted spend while scaling the budget in 50% increments monthly.