CASE STUDIES

The Last House

Trusted Men's Sober Living Homes

PROJECT DETAIL

The Last House and MGMT Digital started working together in October of 2020. The Last House is a sober living home for men located in Los Angeles. In order to help The Last House become more discoverable to men in need of sober living in Southern California, we redesigned their entire website and provided search engine optimization, paid advertising management, social media management, and traditional marketing in order to effectively brand, drive traffic and increase the overall census for The Last House.

The Last House Sober Living® is a network of structured sober living homes located in the heart of West Los Angeles. Their mission is to provide a safe, fun, program-oriented setting where residents can find purpose, progress, and build a foundation for a life that is not only free of drugs and alcohol but flourishing in all aspects.

Client: The Last House
Website: https://thelasthouse.net/

01THE CLIENT

The Last House Sober Living® is a network of sober living homes located in the heart of West Los Angeles. The Last House provides structured sober living for men. Their mission is to provide a safe, fun, program-oriented setting where residents can find purpose, progress, and build a foundation for a life that is not only free of drugs and alcohol but flourishing in all aspects.

02THE CHALLENGE

The Last House is a sober living for men in the Santa Monica area. Prior to working with MGMT, The Last House was utilizing an in-house SEO manager that was unable to handle the amount of work needed to get The Last House in effective positions for quality keywords that convert to admissions.

03THE SOLUTION

MGMT Digital redesigned a website for The Last House and re-optimized the website to target more meaningful, intent specific keywords that increased traffic and conversions. MGMT began targeting Santa Monica and Los Angeles keywords, in addition to focusing on increasing overall conversions.

We created targeted local and national advertising campaigns that specifically focused on luxury substance abuse treatment in order to instantly increase their census. MGMT Digital strategically put together an organic keyword strategy in order to get the facility ranking for top keywords in their local area and Southern California. Each page is targeting a certain group of keywords in their content, metadata, and more. In order to further increase ranking likelihood, we also work to build links to each page using their specific keywords.

HOW WE HELPED

SERVICESServices Utilized By The Last House

SEO

WEB DESIGN

CONTENT

SOCIAL MEDIA

PAY PER CLICK

TRADITIONAL MARKETING

REPUTATION MANAGEMENT

LOCAL SEO

THE RESULTS

Thanks to a brand new design and newly optimized website, The Last House has continued to see growth and success within the 9 months of working with MGMT Digital.

1180 +

KEYWORDS RANKING

43 %

INCREASE IN KEYWORD POSITIONS

136 %

INCREASE IN ORGANIC TRAFFIC