[Represent Your Facility Well]
Video is Key to Effective Addiction Marketing
If a picture is worth a thousand words, what’s a video worth?
Let’s break it down. Not the literal worth but what the means of delivery mean.
Those thousands of words that you write certainly get your point across and long-form writing, with flowery exposition and detailed deep dives into topics you know excruciatingly well is grand but attention spans are already short and getting shorter by the day. Interested people will, of course, read it but it’s tough to create an instant hook and connection with writing. It’s a bigger time commitment.
Photos give you instant gratification in one frame. They have the power to show the beauty of your space or a snapshot of an interaction that allows us to feel in that moment but it’s limited to just that moment.
Video is immersive. Potential clients and their families can move through your treatment center, getting a real sense of the warmth of the place. The passion and care that comes through in thousands of typed characters are written and transmitted instantly on the face of your smiling staff and the tone with which they speak in a brand video about your rehab.
Moving pictures have the power to move us in ways text and photos can’t because storytelling is formative to the human experience and therefore a surefire way to build trust.
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Why Video Marketing for Healthcare Centers is Necessary
Video is in a league of its own. The power it has to compel, motivate and move us is evident in everything from the hours we log on Netflix to fact that we’ll hover on an ad a touch longer while scrolling our social feeds because it caught our eye.
For your rehab facility, Healthcare video marketing offers a world of opportunities to connect, educate and inspire in different ways but the most important thing they do is breathe life into how your operation is perceived. Writing and photos are inherently static but video is dynamic by nature.
Captivating stories from alumni who have completed treatment and now living meaningful, sober lives are powerful to see. Huge endorsements for the work you do.
It’s a no brainer to incorporate video as a way to introduce, personalize and teach. For people to be able to get to know your staff from the get-go creates an air of comfort from the start.
It’s important to note that with the flood of high end, affordable equipment available today, quality video marketing for rehabs isn’t the wildly expensive venture it used to be.
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The Difference Between Tour Videos,
Promotional Videos & Educational Videos
The aforementioned video tours are a great place to start and are naturally helpful in acquainting people with your rehab. Rather than clicking through endless photos, slowly going on a room by room tour, a video takes the client around quickly, highlighting what they want and need to see. Ultimately showing your space in the best light.
Tour videos are only the first step though.
Promotional videos aka ads can transform a lifeless marketing campaign, chock full of images, into a compelling and powerful experience for a viewer. Something that stops them in their tracks and reels them in. Promotional ads are also a great way to pack a lot of information into a small time window.
Lastly, there are educational videos, the place where you let your knowledge and expertise shine. Educational videos create confidence and present you as an authority, thought leader and expert on whatever topic you’re presenting. It’s the logical extension of the blog, people may not be willing to read in 800 words but they’ll be much more likely to give a 30-second video, which captures all that same info, a look.
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How Healthcare Video Marketing Can Build Trust with Potential Admits
Trust is the currency that creates action and building it is paramount to the success of your treatment facility.
Video is a trust generating machine.
Simply put, the more people are able to see and hear you, the more trust is being built.
Do a thought exercise comparing two rehab websites, one with video and one without. On the one without video, the website is wonderfully informative, laid out beautifully and with rich language. The color scheme is soothing and the navigation is easy. Photos of the building, photos of the staff and a persuasive mission statement. Nothing wrong with that. Sounds pretty good and it gets the job done.
Now picture a competitor’s site. They have all of that too as it’s the bare minimum really but additionally, on their homepage is a landing video showing shots of the rehab, a group therapy session and transitioning to a group of friends laughing around a campfire, creating a little story. Lower on the page, after an overview of the services, is an expertly shot and moving testimonial of an alumnus recounting how their life changed at the treatment center, all set to inspiring string music. On the “About Us” page is a description underneath a sleek and captivating brand video explaining the noble and touching inspiration for why the rehab exists and introducing the clinicians, counselors & staff and then ending with the mission statement.
Which would you choose? More importantly, which builds more trust with a potential admit?
A Healthcare video marketing agency like ours isn’t just creating videos, we’re creating trust and pathways to a deeper connection.
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As the field of rehabs and treatment centers becomes increasingly crowded, it’s becoming more and more of a requirement to find ways to set yourself apart. Custom video production does just that because nothing is more you than putting yourself and your facility out there. Talking directly to the potential admits and their families and creating connections through personal introductions as well as the past successes others have had in your hands. Creating one of kind videos that showcase your tailored approach to addiction treatment.
Videos put you on the right track to increasing your conversions and video marketing services for Healthcare from MGMT can help you get there. Get in touch with us to learn more right now.