[Learn What Works & What Doesn’t]
How to Measure Your Success in Digital Marketing With Custom Reporting
When it comes to digital marketing; if you don’t track and measure your analytics, you don’t know what’s working and making decisions based on what you don’t know is a risky bet.
All these little details and trends become monumentally important when it comes to crafting a strategy that gets your facility in front of the people who truly need to see it.
That said, there’s a difference between getting the information you need to make calculated choices with your behavioral health marketing and just drowning in data to the point that you’ve paralyzed your ability to decide on anything at all.
Analysis paralysis as they say.
That’s where custom reporting comes in. It’s as clean and straightforward as it sounds, you get only the analytics you need which paint the clearest picture possible of your operation. Nothing more.
Just the right amount of analysis, with no paralysis.
Google Analytics: A Must for Any Drug Rehab (Or Business)
While you’re in the business of transforming lives, getting people on the road to recovery and equipping them with the tools to succeed in that new life, at the end of the day, you’re still running a business. And as a business that would like to stay in business, you need to be paying attention to how your marketing efforts are working for getting people into your treatment center.
With all businesses have a presence in the digital world just as much as they do in the physical one and with marketing budgets becoming more digitally skewed by the day, a lot of questions start to crop up that you need answers to about where those dollars are going;
How do you learn any of this? How do you begin to wrap your head around if you’re getting an acceptable return on investment?
Web analytics and in particular Google Analytics. It’s the most popular tool for collecting, analyzing and making sense of your website’s data. Not only can it answer those aforementioned questions but it can unlock insights into so many more.
Not to mention that Google Analytics is a free tool, you merely need an analytics and reporting manager who knows how to use it to your advantage.
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Why It's Important to Manually Research SEO Results
Without a doubt, there are tons and tons of tools out there to make your life easier. Organizational tools, ones for productivity, tools for limiting your social media usage, etc. The whole previous section was about a tool that helps you aggregate your analytics to better understand your website.
There are a lot.
Sometimes doing things the old-fashioned way, i.e., manually, is beneficial though. That’s the case with drug rehab SEO results, sort of. Researching with the available software is great and it’s certainly part of the SEO process, however, all the artificial intelligence and technology in the world can’t replace intuition.
That’s why manually researching your keywords, in addition to finding and screening with tools, is advantageous. If your number one keyword comes up as “drug rehab LA” and you reflexively go with that while strong keywords related to inpatient care options aren’t aggressively targeted as well, you may miss out on people who can genuinely benefit from the counselors at your centers.
In other words, if you always go with the top ones that an SEO keyword researcher spits out, you may overlook some strong keywords lower on the list that can really boost traffic in your niche.
Going through this process manually can pay dividends down the road.
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MGMT Digitals Unique Approach to Custom Reports
In the same way that you create an individual, customized plan to best suit the needs of each person dealing with substance abuse problems you treat, we have a similar approach to reporting.
At MGMT, we see each of our clients is unique, with distinctive goals and aspirations for their operations. Given that, it would be absurd to only measure and weigh the same analytics for everyone. Create the same reports for each business, disregarding potential misalignments.
Nope. Our approach to reports is fully customized, bespoke reporting. The info you need, about the benchmarks you set. That’s it and that’s all.
Overflowing you with data creates busy work for you and doesn’t represent real results. We give you what you need about lead generation in Healthcare and walk you through what it means to make it better.
We Love to Talk.
Cost Per Admit: Managing Your Results
The idea is to get people in the door and into treatment. In an ideal world it would be nice to say that we’d all be doing that no matter the cost, the mission is just too important to spare any expense. While noble, unfortunately, that’s not the reality of our world.
Fortunately, there are ways to maximize your reach and keep your cost per admit low. The chief way to do that is by leveraging all the technology and analytical tools at your disposal to stretch each dollar spent on marketing as far as you possibly can. Giving you the greatest and broadest reach possible while managing your results.
Why Your Rehab Needs Custom Reporting
After getting signed up and your site linked up, we’ll sift through data, with an eye towards your goals, and work with you to pinpoint problem areas that can ultimately make your marketing dollars significantly more efficient.
Let Us Show You the MGMT Difference
The difference is always in the details, particularly with analytics. It goes double in that case. At our addiction treatment marketing agency aggregating data, reporting and analytics are part of our DNA and it’s what allows us to get results for your treatment center.
It’s what helps cut down your cost per admit, improve your ad spend and maximize your ROI.
If you’re not getting custom reporting and analytics, get in touch with us ASAP so we can fix that.