The Importance of Directory Submission in SEO
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People shop online today more than ever. However, they do not go online merely to purchase travel, clothing, or other tangible items. People also use the Internet to find necessary services such as health care. With hundreds of thousands of websites dedicated to various fields of health care, how does a single organization get its name recognized above all others when potential clients enter search criteria into a search engine such as Google? In addition to comprehensive and effective SEO on your physical website, directory submission is also highly beneficial.
What is a Directory Submission in SEO?
While many SEO (search engine optimization) elements of a website occur as part of the site itself or the site’s pages, directory submission is an off-page procedure that helps drive customers to your business in a different way. Directory submission is the process of submitting your website to a specific category of a web directory. For example, if your website is for mental health counseling services, you would submit the site to the medical services category or, more specifically, the mental health services category.
Some directories allow you to list your services for free, whereas others charge a fee. It is also important to remember that each directory has specific rules to list your list in the directory. Because each directory is different and there are several popular options, seeking help from a professional SEO service will help ensure your site meets all of the requirements and can quickly and easily join the directory.
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Why is a Directory Submission in SEO Important?
There are several reasons why directory submission is essential to digital marketing. There are millions of websites online, and the ability of a business to find new customers depends greatly on how effective their SEO is. If your website never reaches the eyes of potential clients (or current clients), it cannot benefit your business. Below are a few reasons why and how directory submission is helpful.
First, directory listing can increase your online exposure and traffic generation. Your website listing will be appropriately registered with more search engine listings if the appropriate keywords are used as part of your directory submission. Consequently, potential customers will be able to actively search for your site or find your site as part of searches using Google or other search engines. Additionally, this will help you gain additional web traffic and increase your online exposure. Again, it is important to ensure that you use effective SEO practices when using directory submission. It may be helpful to reach out for professional help to ensure your site’s content and optimization are the best they can be.
Another benefit to directory submission is increased link popularity. Using directory submission will achieve higher quality backlinks because your website appears reputable to search engines such as Google. Additionally, directory submission also guarantees that your website will appear higher in search engine results because your site and its pages are listed in the appropriate categories.
Understanding search engine optimization or SEO and how it can benefit your organization can seem confusing. This is especially true if you are not familiar with the terms and procedures necessary to enhance search engine rankings. With the help of a professional website management service like MGMT Digital, you can ensure your website, social media feeds, and directory submission information is designed to get your company recognized. Make sure your website is found when potential customers search for services. Contact us today to learn more about how we can help you design a new website, upgrade your old one, or improve your search engine results.