SEO is short for search engine optimization. The businesses with the best search engine rankings typically understand the importance of SEO optimization from top to bottom, but they didn’t always. In many cases, they turned to professionals like MGMT Digital to create more optimized websites. Search engine optimization is the process of optimizing your website to get organic or unpaid traffic from a search engine results page. SEO results are organic results that come from somebody entering search terms into a search field and finding your website because of their search. They do not come from paid or sponsored advertisements on a search engine page. Improving your optimization often requires making specific changes to your website design and content to make your site more attractive to a search engine.

Search engines like Google, Yahoo, and Bing want to provide the best and most effective services for their users. This means delivering results on search pages that are not only relevant to what the searcher is looking for but of high quality as well. To meet this expectation, search engines will scan different websites to understand the site’s information better. This helps return the most relevant results when someone searches for something specific such as “mental health professionals near me.” Similarly, search engines will also scan sites to determine how user-friendly they are in terms of navigation and readability. The more user-friendly the site is, the higher the rankings will appear on search engine result pages.