Eating Disorder Treatment Centers
Eating Disorder Treatment Marketing Services
Eating disorders can be confusing, scary, and isolates people from those they love. With an estimated 28 million Americans suffering from an eating disorder, finding professional treatment is of utmost importance. If you provide eating disorder treatment, the services you provide can help save lives. Most importantly, the services you provide go a long way in countering the stigma and stereotypes associated with eating disorders. In order for your treatment center to stand out from the pack, you need to create an eating disorder treatment center digital marketing plan that will bring you the results you need and give you the most bang for your buck.
Eating disorder treatment marketing is essential in getting your life-saving services to all who suffer from this debilitating mental illness. However, being able to keep up with the latest trends of digital marketing, all while running your business, can be a daunting task. The professionals at MGMT Digital understand the ever-changing world of digital healthcare marketing. Below, we provide information on the benefits of digital eating disorder treatment marketing, the types of marketing that can help grow your practice, and how the professionals of MGMT Digital can take your practice to the next level.
02The Benefits of Digital Marketing for Your Eating Disorder Treatment Clinic
The best methods of digital marketing may not be readily apparent for many who may not have the experience. You may be of an “old school” mentality, and believe in the power of traditional marketing tools such as mailers, business cards, and billboards. While those methods can be effective, primarily relying on those traditional marketing methods will see limited results. As a result, your eating disorder treatment clinic will not grow, and you will fail to reach a broader audience that requires your services.
Implementing a comprehensive digital marketing strategy for your business can have a tremendous impact, meaning the best course of action is to begin work as soon as possible. The following are some of the great benefits of digital marketing:
Increased Patient Retention
To get a potential patient’s attention, they must have easy access to the information they need and have a convenient way to get that information. With digital marketing tools such as a well-designed website and a customer portal, you allow potential clients to get the information they need in order to make the best-informed choices for their healthcare needs.
Direct Communication with Patients
Another tremendous benefit of eating disorder treatment marketing is the ability of clients to contact you directly about your center’s programs and services. Valuable digital marketing tools such as click-to-call allow patients to simply click a button to call or text you or one of your treatment staff. Having this capability not only allows patients direct contact with you, but they are also more likely to choose your eating disorder treatment facility over others that may be more difficult to get in touch with.
Reduces the Cost Per Patient Acquisition
Believe it or not, there can be a considerable cost when you are trying to acquire patients. In some cases, this cost can run into hundreds of dollars per patient. With many healthcare centers struggling to keep costs in the area down, turning to digital marketing reduces those costs. In general, utilizing digital marketing to acquire patients can cut costs by half when compared to utilizing traditional marketing tools such as television and radio.
Improved Patient Experience
Whether it is a potential or existing client, digital marketing makes it easier for them to get the information and support they need. With a well-designed website that allows clients to access information that is easy to understand easily, those who visit your site will feel that you care about their condition and want to help them succeed in overcoming their eating disorder. This can lead to more positive reviews for your treatment center, which can bring increased traffic and contact with prospective clients who need your services.
Data-Driven Decisions
In order to better allocate your marketing dollars, you need to know what components of your treatment marketing plan are working for you and which components are not performing to your standards. Traditional marketing mediums cannot accurately track data—period. With a solid and dynamic eating disorder treatment marketing plan, you can see in real-time which channels are working, and you can invest more in those areas to maximize your marketing budget.
Digital Marketing Helps You Outperform Other Practices
Despite the power of digital marketing, there are many eating disorder treatment facilities that have yet to take the plunge into the digital world. Because of that, you have a golden opportunity to reach out to clients faster and win them over with the services and programs you provide. With the information you provide and the ability for clients to reach out to you, you are able to quickly build your practice and get positive results. Having a solid eating disorder treatment marketing strategy can help your facility get head and shoulders above other treatment facilities.
Types of Marketing for Your Eating Disorder Treatment Program
The creation of a great eating disorder treatment program involves many different marketing strategies. In the ever-expanding field of digital marketing, there are numerous marketing tools that will help you reach out retain clients. An important component of digital marketing is search engine optimization services, or SEO. SEO is the practice of increasing the quality and quantity of traffic to your website through organic means. This includes website building, link building, optimization, local SEO focus, and other tools.
Another important component of eating disorder treatment marketing is content creation. Creating informative and educational content for clients to read will give them knowledge and empower them to seek your services. In order to help you reach the widest market possible, your marketing strategy needs to include social media marketing to platforms such as Facebook and Twitter. Other important facets of digital marketing include:
- Lead generation
- Custom tracking and reporting
- Pay per click ads
- Email marketing
- Professional videography
While digital marketing has become standard, your eating disorder treatment program can still benefit from more traditional marketing methods. Mediums such as television and radio can be effective supplementary marketing tools to reach and maintain clients. There are also other marketing options such as print ads, billboards, and trade show presentation design.
MGMT Digital Can Increase Your Discoverability
A comprehensive digital marketing strategy is too important to ignore for any healthcare business, even if you are not fully aware of everything that goes into it right away. Fortunately, the experienced professionals at MGMT Digital are just a phone call away. Since 2017, our number one goal has been to go above and beyond with the services we provide and our commitment to helping clients grow their practices and brand. We can talk you through every step of the marketing process, and show you how all the changes we make are directly designed to increase web traffic and conversions.
We want to be a part of your success. From the moment you come to MGMT Digital, we will take the time to get to know you, the services you provide, and your marketing goals. We will work with you to design a treatment marketing program that will maximize results and fit your budget. The eating disorder treatment marketing plans we create are dynamic in the fact they will grow as your practice grows. We will provide full support throughout the process and be present if you have questions or concerns.
Are you ready to start? Fill out our short digital marketing audit form, and we will contact you. Let MGMT Digital give you the tools you need to grow and be successful.