Healthcare Providers
Healthcare Provider Marketing Services
Healthcare marketing is always in a state of evolution. If you are responsible for marketing at your healthcare facility, finding ways to grow your patient base while keeping your current clients is a tremendous challenge. With increasing competition and ever-expanding technological advances, marketing for your healthcare facility becomes more difficult. With patient needs constantly changing and their need for services and information to become more convenient, you can feel overwhelmed and feel like you are fighting a constant uphill battle. As the competition between healthcare providers grows, you need to stay ahead of the curve.
If you are finding yourself throwing your hands up in the air at the thought of healthcare marketing, we will help you refocus your efforts. Read on to learn more about the types of marketing at your fingertips that will help grow your brand. Hiring an external healthcare digital marketing firm such as MGMT Digital to do the heavy lifting can greatly improve your success rate.
02Why Digital Marketing for Healthcare is a Necessity
As you are reading this article, chances are pretty good you already know the reasons why healthcare marketing is a necessity. However, it is good from time to time to revisit those reasons so you can refocus your efforts. Perhaps the most crucial reason why healthcare marketing is a necessity is that it helps build your facility’s reputation. When you think about it, you are in business because of your reputation. Healthcare marketing helps new patients see the value and quality of your services, and existing patients can share their positive experiences and help your reputation grow.
Healthcare marketing also helps strengthen the bond between patients and healthcare providers. With the proper marketing, you are able to show patients a human side to your practice or facility. You want your facility and staff to look friendly and helpful. Ultimately, this makes your healthcare facility as a whole more inviting to patients who are seeking the services that you provide.
Through tools such as search engine optimization services (SEO), you can better optimize the keywords you use to rank higher on searches for prominent search engines such as Google and Bing. Also, by writing content that is engaging, easy to read, and relevant, you can land on the coveted first pages of search engine queries. SEO will help organize the way where the information your patients need is easy to find. While SEO does take time to gain traction, it will help your healthcare marketing in the long run.
Types of Marketing to Help Your Healthcare Facility
When it comes to the types of marketing that can help your healthcare facility grow, you have many options. There is no magic template to follow in designing the perfect healthcare marketing strategy. Marketing is a process, and at different stages of your growth, you may incorporate new strategies and refine or discard others. The following are effective types of marketing that can lead to the growth of your healthcare facility’s brand:
SEO
Perhaps the most common and effective tool used in healthcare marketing is the use of search engine optimization (SEO). SEO increases the traffic quantity to your website as well as traffic quality. This is done through a variety of means, such as creating a website whose structure is eye-catching, well laid out, easy to read, and its information is easily accessible. SEO also includes link building, which includes backlinks from reputable websites that make you look more authoritative. Additionally, good SEO practices focus on local SEO, so you can rank high in searches from patients locally or in surrounding areas.
Social Media
Some studies show that four in ten people will choose healthcare providers based on social media presence and reputation. Because of this trend, having a solid social media presence has become a crucial piece of a solid and dynamic healthcare marketing plan. By publishing relevant content on social media platforms such as LinkedIn, Twitter, and Facebook, you can be front and center in the minds of patients. Importantly, you become a trusted, authoritative figure.
Video Marketing
If you are looking to capture an audience online, video marketing can be a very effective tool. Having quality professional videos can make a huge impact online and may help you receive more phone calls and inquiries from clients. You can use video to create guides, show how certain procedures are done, show a “day in the life” of your treatment facility, and share patient testimonials and stories.
Content Creation
It has been said that content is king, and this is mostly true. While many healthcare websites offer content, it can feel like overload—and it often lacks quality control. Content creation for healthcare marketing needs to have clear intent that resonates with the reader. The content that is created needs to connect in a style that is easily understood.
Traditional Marketing
Is there room in a healthcare marketing plan for the tried-and-true traditional marketing tools in this ever-changing technological world? The answer is simple: yes.
While it may not be the “go-to” in today’s marketing plans, traditional forms of marketing such as television, radio, and billboards can still be used as supplements for a comprehensive marketing strategy. Another great example of traditional marketing is business cards and brochures that can be utilized for any situation where you are face-to-face with prospective clients.
Why Hire an External Healthcare Marketing Company?
If you are struggling with the rapid evolution of healthcare marketing, hiring an outside digital healthcare marketing company is a wise move. You may feel apprehensive about bringing an external agency on board for a couple of reasons. In the past, you may have worked with an agency that didn’t understand your needs, goals, and budget—and saw limited or no results. Maybe you think you can handle your facility’s healthcare marketing on your own. While you may be hesitant about spending your marketing budget on an outside firm, an external healthcare marketing company can be a tremendous asset to your healthcare brand.
First and foremost, a reputable marketing firm’s primary focus is to expand your brand. A comprehensive healthcare marketing plan isn’t just “set it and forget it”; healthcare marketing evolves and changes quickly as user trends and search algorithms change and evolve. An external healthcare marketing agency understands the changing trends of marketing and can help create a flexible and dynamic marketing plan to address those changes. External healthcare marketing firms will be able to smoothly handle SEO duties by retooling your website structure, building backlinks, and creating engaging and readable content so you can focus on other aspects of your healthcare facility.
Healthcare marketing analytic companies can also read and analyze data reports and analytics in order to make sound marketing decisions. From these reports, they discover which marketing strategies work, which strategies need retooling, and they may introduce new marketing strategies to help grow your brand. Additionally, they can manage your social media presence, create email marketing campaigns, and optimize your website to be highly functional on smartphones, tablets, and other mobile devices.
MGMT Digital Can Help you Help More People
Digital healthcare marketing is a full-time job that is full of challenges. If you are currently handling your facility’s healthcare marketing, seeking out a trusted and experienced healthcare marketing firm such as MGMT Digital can save you considerable time and money—and you can get the results your desire. Our dedicated team’s number one goal is to help your healthcare brand grow in the long term. We offer sound marketing strategies and plans that have been extensively tested and are proven to work for you.
From the moment you contact MGMT Digital, we will work with you in determining your marketing goals and needs. We will design a marketing strategy that maximizes returns, fits your budget, and is adaptable as your needs change. Give us a call today and start seeing measurable long-term results.