MGMT Digital is moving the needle for a New Jersey outpatient rehab.
Next Wind Recovery hired MGMT Digital to handle all of their marketing needs, including SEO, PPC, social media, traditional marketing, branding, and website design.
Next Wind Recovery is an addiction treatment center in Englewood, New Jersey. They offer intensive outpatient, partial hospitalization, and outpatient care. Their program takes a dual diagnosis treatment approach, and their therapists treat the underlying cause of each clients’ addiction.
Next Wind Recovery came to MGMT Digital in 2022 ranking for the wrong kind of keywords. Instead of ranking for high-quality keywords within their area, the website was on the first page for keywords like “what makes lean purple” and “can buprenorphine cause weight gain.” Our challenge was to ensure that the website grew to rank for the correct keywords, keywords targeting addiction treatment within New Jersey.
After working with each other for about four months, Next Wind Recovery wanted a complete rebranding. Our challenge was to create branding that was more modern, a complete 180 from their original branding.
MGMT Digital re-optimized Next Wind Recovery’s website to target the whole state of New Jersey. It will always take longer for a website to rank for an entire state, but our strategy paid off, as they are now ranking in top positions across the state. We also built out Next Wind’s website to include useful, targeted content that can rank for a variety of keywords across New Jersey. For example, we created county pages targeting various counties that Next Wind Recovery serves. These pages rank in top positions and bring in relevant traffic.
Our team also redesigned Next Wind Recovery’s website, logo, and branding to fit their vision. This new website is much more conversion friendly, encouraging website users to get in touch with Next Wind’s team.
Over the course of about six months, Next Wind Recovery saw a 1420% increase in Organic conversions and a 768.75% increase in overall conversions. These increases are due to their updated branding and website design, as well as a large increase in traffic. Next Wind Recovery’s keyword rankings shot from 197 to 503, a 155% increase. The website’s organic traffic increased 50%, going from 1,482 monthly users to 2,178.
Some of Next Wind Recovery’s top ranking keywords include the following:
MGMT Digital can help with all your marketing and branding needs to establish and grow your brand. Contact us with details on your next project and we will get back with you.