Occupational therapists are found in a wide range of medical settings, including private practice. As of May 2020, the Bureau of Labor Statistics indicated there were nearly 127,000 licensed occupational therapists in the United States. While some work in hospitals, clinics, and care facilities, many work in private practice or other forms of practice that require marketing. Like many other forms of private medical practice, occupational therapists face competition from other providers in the same field. This competition means you need a strong marketing strategy to ensure that both new and old clients can find you among your competitors.

Effective marketing strategies for occupational therapy mimic those of many other private practices. First, it is vital to create a marketing plan that promotes your name within your target demographic. For most, a key component of a successful marketing plan is a strong digital presence. When prospective clients search for new services providers, they generally go online. Today, more than ever before, people will conduct their research online when considering a new product or service before seeking advice from family, friends, or even their medical provider. For this reason, it is essential to ensure your online presence is user-friendly and easy to access.

You will also want to optimize your digital content to achieve the best rankings. This process, known as SEO or search engine optimization, ensures your name appears at the top of the page when a potential client enters specific keywords into a search engine like Google. Understanding SEO and how to incorporate keywords into your online content can be difficult, especially if you are unfamiliar with how SEO works. Let a professional content management group like MGMT Digital help. Our team of skilled content creators and developers can help you design or redesign your online content to provide the best search results for your OT practice.

 Last but not least, you will want to ensure your website and social pages are integrated and connected. The details and information provided on your practice website should carry over to your social pages and other routes you offer for potential and current clients to make contact with your practice. Social media pages, including Facebook and Instagram, provide an excellent opportunity to reach potential clients and offer more information about your practice. A solid online and social presence allows you to reach your customers where they are by putting your name on the pages they visit each day.