The Importance of Social Media Marketing for Plastic Surgery Clinics

March 1, 2022

Plastic surgery is a billion-dollar industry. Each year millions of procedures are performed across the nation. Clients researching potential plastic surgery options have few limitations on potential providers and service options. Ensuring your clinic appears at the top of their internet searches is essential to bringing new customers to your practice. Social media marketing and a strong internet presence can help your practice get noticed among the competition.

Why is Marketing Vital for Plastic Surgery Clinics?

2020 saw nearly 16 million plastic surgery procedures performed in clinics across the United States. There are more than 20,000 practicing plastic surgeons in America. US residents from all demographics spend billions of dollars annually on plastic surgery and cosmetic procedures each year. 

So how does your practice or plastic surgery clinic ensure local clients choose you over a competitor? The answer is marketing. A strong marketing campaign is vital to online success for businesses of all kinds, especially those with a highly competitive market like plastic surgery.

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From digital marketing to consulting, MGMT Digital offers every service your center needs to establish and grow your brand. We are seasoned experts in behavioral healthcare marketing and we will create a strategy that fits your facility’s needs.

How Can Digital Marketing Help Plastic Surgeons

The ways people search for products and services have evolved in the last decade. Today, people are more likely to turn to the internet than ask a family member or friend for a personal recommendation. This may be even more true in instances where the services they seek are personal or private, like plastic surgery or other medical procedures. 

As a practice owner, this knowledge should highlight the vital importance of using a professional web marketing service like MGMT Digital to develop a strong online presence to ensure success in your market. With as many as 85% of your potential clients using the internet to research providers and learn more about your available services, a solid online and social media presence are essential to bringing customers to your practice.


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Social Media Marketing for Plastic Surgeons

Social media marketing is an effective and productive way to get information about your plastic surgery clinic and services to current and potential customers. More people are online today than ever before. It is important to remember that the widespread use of social media services is not limited to youth and teens. Data from the Pew Research Center indicates that almost 70% of adults between 50 and 64 use social media. Also, 40% of adults over age 65 do so as well. That said, what better way to reach a significant portion of your target client base than through targeted social media marketing?

 Potential clients use the internet and social media to research service providers. Gone are the days when someone would visit a business or seek referrals from a trusted source. Today, people are independent and know what they are looking for in a provider. Your online data provides information about many factors related to your plastic surgery practice, including services provided and reviews from previous customers. Because your customers (new and old) want to make sure you offer safe, quality service, they will seek as much information as possible before picking up the phone. Without a strong marketing campaign, there is a possibility that your practice may not appear in their search results.

An active social media marketing campaign that feeds into a well-developed, detailed website allows your practice to encounter customers during the research stage. Detailed and informative social media marketing ensures you have the opportunity to make a strong first impression with potential customers who are researching plastic surgery services in their area.

Your social media pages also provide a way to “introduce” yourself and your practice to potential customers. Social media allows you to share vital information in a “getting to know us” format. Your social pages can include information about your credentials and specializations alongside reviews from happy clients links to an informational blog with information related to your practice and services. After learning about your practice and how you can help achieve their desired goals, social media profiles provide an easy transition to your website or other means potential clients can use to contact your practice for more information.


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Social Media Marketing for Plastic Surgeons

If you are ready to get started on a social media campaign for your plastic surgery clinic but are not sure where to begin, contact our team of professionals at MGMT Digital. Whether you need assistance with a new website, online marketing, SEO integration, or a brand new marketing campaign to refresh and renew your online presence, we can help. Contact us today to learn more about our wide variety of services for your plastic surgery clinic.