The Importance of Social Media Marketing for Plastic Surgery Clinics

Social media marketing is an effective and productive way to get information about your plastic surgery clinic and services to current and potential customers. More people are online today than ever before. It is important to remember that the widespread use of social media services is not limited to youth and teens. Data from the Pew Research Center indicates that almost 70% of adults between 50 and 64 use social media. Also, 40% of adults over age 65 do so as well. That said, what better way to reach a significant portion of your target client base than through targeted social media marketing?

 Potential clients use the internet and social media to research service providers. Gone are the days when someone would visit a business or seek referrals from a trusted source. Today, people are independent and know what they are looking for in a provider. Your online data provides information about many factors related to your plastic surgery practice, including services provided and reviews from previous customers. Because your customers (new and old) want to make sure you offer safe, quality service, they will seek as much information as possible before picking up the phone. Without a strong marketing campaign, there is a possibility that your practice may not appear in their search results.

An active social media marketing campaign that feeds into a well-developed, detailed website allows your practice to encounter customers during the research stage. Detailed and informative social media marketing ensures you have the opportunity to make a strong first impression with potential customers who are researching plastic surgery services in their area.

Your social media pages also provide a way to “introduce” yourself and your practice to potential customers. Social media allows you to share vital information in a “getting to know us” format. Your social pages can include information about your credentials and specializations alongside reviews from happy clients links to an informational blog with information related to your practice and services. After learning about your practice and how you can help achieve their desired goals, social media profiles provide an easy transition to your website or other means potential clients can use to contact your practice for more information.