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As a result of smartphones slowly developing into compact computers, adjustments had to be made to websites to make them more navigable from mobile devices. The majority of people are visiting websites via their smartphones; therefore, it makes sense that it is smart for businesses to pay attention to the way their website is being displayed on mobile. An easily navigable mobile site can be the driving force behind a person’s purchasing decisions.

What Is a Responsive Web Design?

Responsive web design is when a website responds to a user’s behavior and environment based on screen size, orientation, and platform. Responsive web design is a complex installation, and it may entail development to ensure that each page on the site is responsive to a user’s behavior. The goal with responsive web design is for a user to be able to automatically switch from their laptop to their iPad or their smartphone, and the website will automatically switch to accommodate for image size, resolution, and scripting abilities. Additionally, users may have different preferences set up on their phones such as image and font sizes, and the technology should be able to automatically respond to each user’s specific preferences. 

For businesses, there are many factors to consider when developing a website that is responsive on mobile. Businesses want their customers to have an easy user experience to ensure they come back to the site and make future purchases. For example, fashion sites may have e-commerce integrations, and restaurants may have ordering services integrated into their websites, and for the user to have a positive experience, the integration will also need to be responsive. 

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4 Tips and Tricks to Create a Responsive Web Design

There are various ways businesses can incorporate a responsive web design for their websites, and below are some tips and tricks on how to create this experience. 

1. Learn How Your Users Interact With Your Site on Mobile

Understanding your users and how they interact with your business specifically will make it a lot easier to outline what is needed for a responsive web design. If you are a restaurant and you know that users frequently interact with the menu on your website, focus on the best way to display your menu in a way that is easily responsive via people’s preferences and settings. 

2. Plan Your Design Ahead of Time

Before designing your website, it will be helpful to initially plan the layout. Most web designers prefer to create an initial wireframe and design the layout before they move on to coding. By planning ahead, this practice will make your website easier to customize down the line. Customization is essential to maintaining a responsive web design because settings are constantly changing and Google’s algorithm is always evolving, and to keep up with the changes, having an easily customizable website is ideal.   

3. Create Your Mobile Site First

By taking a different approach and creating a responsive mobile site first, this will allow you to see how images and text will look on smaller screens. If there are issues with the mobile display, you will save time with trial and error later. 

4. Make Sure Buttons Are Easy to Recognize

The buttons on your website are important when creating a responsive web design. If you make the buttons too small, they could be nearly impossible to click on, therefore, your users may have a frustrating experience when trying to click around on your site. It is also important to make sure buttons are easily recognizable, so people know where to click. One way to do this is to use color and different shapes to represent the buttons. 

Let MGMT Digital Help You Create a
Responsive Web Design

Responsive web design is a complex project that requires a lot of thought, planning, and expertise. MGMT Digital is a boutique digital marketing agency for the treatment industry that offers effective branding and digital marketing techniques. MGMT Digital utilizes all responsive web design techniques and implements them into each of our client’s websites. Reach out to us today to learn more about how we can help your business grow!

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