The internet is constantly evolving, and with this, the rules for the way search engines are powered is also consistently changing. The world’s largest search engine, and likely the first landing page people visit when they want to search for businesses, or anything else for that matter, is Google. Google is a search engine that comes up with its own algorithm for how things are found on the internet, and as a business it is important to adhere to the algorithm so more people can find you and spend money at your business. 

What Is Google My Business?

Google My Business is technically a business profile that appears in search when someone is looking up the name of a business in the area. Businesses have ownership over their Google My Business profile, and they can make updates to their hours of operation, add photos, post a description about their business, and more. Businesses that utilize this tool and maintain an updated business profile on Google tend to show up higher on search when people are searching for a business nearby. For example – if you are new to an area and you are searching for a place to eat tacos for lunch, you may enter this search into Google: “Tacos near me.” This will take you to the closest Taco shop near you that has an updated Google My Business profile. 

Businesses are also able to provide customers with more opportunities to reach out to them via their Google My Business profile. Customers can call, message, or leave reviews for businesses if the business page is set up for that type of interaction.

Taking advantage of the Google My Business page is imperative for local businesses who wish to maintain and grow their customer base online. 

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What Is SEO Optimization?

SEO stands for Search Engine Optimization, and if this concept is being defined in simple terms, SEO is the process of improving a website to increase visibility for relevant searches online. Therefore, the more visible a page is online, the more likely people will find it and interact with your profile. The more interactions, the higher opportunity for people to spend money with your business. 

SEO has become an extremely important aspect of owning and operating a business because this is the new way that people find local businesses. Word of mouth still exists, however, most of it is also online. Business reviews are made by people who have already transacted with a business, and reviews live online on a business’s profile. Reviews are the modern-day word of mouth, and they have the power to make or break a business. For this reason, businesses must maintain a Google My Business profile and pay attention to Google SEO optimization. 

How MGMT Digital Can Help Your Treatment Center Become More Visible On the Internet

MGMT Digital is a boutique digital marketing agency that offers businesses the opportunity to grow and establish their brand online. At MGMT Digital, we understand how important it is for businesses to establish a brand strategy that involves digital marketing and brand design. 

Our focus on digital marketing includes maintaining optimal SEO optimization, local SEO, social media marketing, and more. We focus on providing long-term marketing solutions along with effective brand strategies that produce immediate results. Our duty is to cover every angle of digital marketing that is needed for a business to not only be found but to thrive online. 

MGMT also provides expert branding and messaging for your treatment center to engage users, convert traffic, and expand your reach. Today, it is essential for businesses to maintain their visibility online to grow and convert digital traffic into real customers. We build the groundwork for your business to become more visible online, and we trust you to do the rest. Contact us today to learn more about how we can help your business grow!

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