Keyword research helps you answer many questions about how effective specific words or phrases will be on your site. For example, how much traffic might I get with this keyword? Or what kind of content should I create to rank with this keyword? Even, are potential customers searching for this keyword?

Keyword research is vital for small business growth and should be at the forefront of any digital marketing campaign. Having a clear understanding of your keywords helps you better understand your brand and what your brand is selling on the digital market. Also, careful keyword research can help you as a business owner or marketing professional better understand where you rank in terms of your keywords.

Another important aspect of keyword research for small businesses is how the process helps businesses understand what people are searching for. Not to be confused with what businesses think people are searching for. If your keywords are targeted in the wrong direction, your site and, inevitably, business traffic will struggle. This is because search engines only rank your website (present your site as part of someone’s search results) if they understand what your business is and what it is selling. Without proper keywords, this is impossible. It is also beneficial to target different keywords on different pages to increase ranking opportunities.