[Small Business Digital Marketing]

If you are trying to grow your business in the digital world, SEO (search engine optimization) is the key to your success. Keywords are the most vital component of SEO. If your audience is not searching for what you are advertising (i.e., they are not searching for the keywords you use on your site), you will not see business traffic from Google or other search engines. SEO can be challenging if you are new to the online business market or if you are a busy CEO trying to grow your business and manage your online marketing at the same time. The team at MGMT Digital is here to help. Contact us to learn more about our full-service programs.

What Is Keyword Research for Small Businesses?

Keywords are the words or phrases Internet users put into their devices to find the things they want online. But it is important to note that not only users use keywords. Internet search engines such as Google read the content on your site to find keywords. They then rank you for your terms. If you are building a new site or need help finding the best keywords for your product or services, consider contacting a professional like the team at MGMT Digital for assistance.

Keyword research is the process of learning more and understanding the words or phrases your current or potential customers use when searching for products or services online. Then, you must analyze those words and phrases to determine which keywords work best for your site and content. It is essential to ensure your blog, and website content caters to the ideas and information people are searching for; otherwise, you have put a lot of time, effort, and (likely) resources into something that may not help to meet your advertising goals.

Find Out Where You Stand

Keyword research helps you answer many questions about how effective specific words or phrases will be on your site. For example, how much traffic might I get with this keyword? Or what kind of content should I create to rank with this keyword? Even, are potential customers searching for this keyword?

Keyword research is vital for small business growth and should be at the forefront of any digital marketing campaign. Having a clear understanding of your keywords helps you better understand your brand and what your brand is selling on the digital market. Also, careful keyword research can help you as a business owner or marketing professional better understand where you rank in terms of your keywords.

Another important aspect of keyword research for small businesses is how the process helps businesses understand what people are searching for. Not to be confused with what businesses think people are searching for. If your keywords are targeted in the wrong direction, your site and, inevitably, business traffic will struggle. This is because search engines only rank your website (present your site as part of someone’s search results) if they understand what your business is and what it is selling. Without proper keywords, this is impossible. It is also beneficial to target different keywords on different pages to increase ranking opportunities.

Initial keyword research is only the first step and not a single point process. Keyword research for small businesses should be consistent and ongoing. It is important to frequently check your keywords to see how you are ranking against your competition and to determine if your keywords are performing as you anticipated. The idea of keyword research can feel daunting. Contact us today if you would like to learn more about how MGMT Digital can help your business reach its digital marketing goals with SEO and keyword research. 

Increase Your Census