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The terms or ideas of health and wellness mean different things to different people. As a result, there are thousands of companies in the market offering services linked to or designed to improve health and wellness. In fact, many consumers tend to connect health and wellness into one entity. It is important to remember that health and wellness are, in fact, two different things, and therefore, your practice or business must ensure information about your products or services reach the right clients. With countless online options, it is crucial to develop a robust yet appealing digital marketing plan that will connect your business with potential clients while maintaining lasting relationships with your existing client base.
Why is Marketing Important in the Health and Wellness Industry?
The health and wellness industry is a market that continues to grow. At the end of 2020, the global wellness market stood at just under 4.5 trillion dollars, and research suggests it will continue to grow to approximately 7 trillion by 2025. With that in mind, demand for health and wellness products and services will inevitably see continued growth. As the costs of “traditional” healthcare interventions skyrocket, today’s consumer has shifted focus to proactive, alternative, and proactive healthcare options. As a result, brands with strong marketing can benefit and grow through consumers increasing interest in overall health and wellness.
The projected growth of health and wellness products and services suggests companies who cater to their current and potential clients’ needs stand to see organization-wide growth. The potential for growth along with significant competition across the health and wellness market underscore why marketing is important in the health and wellness industry. There are many compelling forces contributing to the growing success of health and wellness products and many new consumers who are looking to learn more about how these services can benefit them.
Marketing Ideas for Health and Wellness Industry
When developing a new health and wellness marketing program (or revamping your existing plan), it is important to consider your current and prospective audience. What are they looking for? How can your product or services help them achieve their goals? An effective health and wellness marketing campaign remind those seeking your services of “why” they want to engage in healthier habits or why they want to learn more about alternative or holistic medicine options. Your marketing campaign should help them understand how you can help.
First, you can start by staying (or getting) active online. Today’s consumer turns to online sources more than any other means of data collection. They are more likely to look at product or service reviews on your website or a social media page than to ask a friend or relative for their thoughts on a particular business. Given that the internet and social media provide a wealth of information and options, getting your business in front of potential and existing clients is essential. If you have an existing website and social media accounts, take a moment to ensure everything is up to date, and all links function properly. Maintaining a consistent schedule for updates, blog posts, and other updates is also crucial. This ensures your viewers see current, fresh information when visiting your pages. If you aren’t sure where to start or need help keeping your content current, consider working with a professional like the digital marketing team at MGMT Digital.
In addition to ensuring your online content is new, fresh, and informative, it is also crucial to ensure that the same content is mobile-friendly. Most people use their mobile devices more than desktop options. People are connected to their technology more than ever, whether commuting to work or taking a break during the day. If they cannot access your site because it is not optimized for mobile devices, chances are they will look for an alternative site that meets their needs. This could likely drive potential customers to competitor sites. Also, consider that Google ranks mobile-optimized sites higher in search results, so ensuring your site is mobile friendly produces twice the benefit.
Also, turn on online review options. As mentioned above, people trust online reviews more than recommendations from friends or family. Online success is improved by allowing your happy customers to provide feedback about your products and services. Also, monitor your presence on review sites that are not liked directly to your websites, such as Yelp or Google. Staying connected in this way can help you understand where you can improve your services and draw more customers.
How to Find Marketing Services for the Wellness Industry
Marketing aimed at those seeking to learn more about health and wellness services can help grow your client base. However, it is essential to ensure information about your products or services is easily located and appears in search results when consumers enter key search terms into a search engine like Google. You can do many things both with existing marketing products and by developing new marketing plans to improve your overall marketing results. Let the team at MGMT Digital help you get started. Contact us today for more information about putting your marketing ideas for health and wellness into action.