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What is the Importance of Google Ads for Healthcare Marketing?

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Millions of people look to the internet to find information about products or services every day. In many cases, they turn to Google. Today, potential consumers of all ages prefer to search for information about healthcare providers, medical services, hospitals, and other healthcare-related services online rather than reaching out to a friend or other types of referral services. 

That said, a strong and effective presence on Google is crucial to driving qualified customers, both new and old, to your website. Google Ads are a highly effective way to help customers find your business when they enter specific search terms into a Google search. As a healthcare business owner, it can be challenging to learn and master the tools needed to make SEO and Google Ads successful for your business. That is where professionals at a boutique marketing agency like our team at MGMT Digital can help.

What are Google Ads?

Google Ads are paid advertisements that appear within the search results when someone looks for a product or service on Google. Paid advertisements are generally displayed at or near the top and bottom of the search engine results page. They stand apart from other search results because they are denoted with an “ad” label.

 

There are two sections of Google ads. The first, as previously mentioned, are those listed above, the organic search results that occur based on the users’ keywords. The second section is Google Ads that display at the bottom of the search engine results page just above sections for related searches and the page scroll bar.

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How Are Google Ads Used?

Google Ads are used to help you bring recognition to your product or service. Depending on the type of service you provide to your clients, Google Ads help you promote your product both on the search engine results page and on other Google-connected platforms such as Gmail and the Google App Network. Because Google partners with more than two million websites, using Google Ads to promote your healthcare business ensures you will reach the most users possible.

 

There are several ways to get started using Google Ads for your healthcare marking needs. If you aren’t sure where to start, consider getting help from a professional marketing company like MGMT Digital. Our team of experienced professionals can help get your business started with Google Ads quickly and easily.

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What is the Importance of Google Ads for Healthcare Marketing?

Studies conducted by Google suggest that up to 90% of hospital administrators rely on search engines like Google to research vendors and product options. When prospective patients want to learn more about your office and the services you provide, they will likely turn to the internet before anything else. Unfortunately, there are hundreds of healthcare providers who offer services in similar fields. This can make it challenging to get your name out there above and before everyone else’s. However, retaining existing patients and recruiting new ones requires superior search engine results. Using Google Ads can help.

 

Also, Google Ads allows potential patients the opportunity to discover your healthcare practice. When people look to the internet to research healthcare options in their area, they don’t always have a clear direction. While they may have an idea of the “type” of provider they need, they may not know which providers in their area offer those services. Google Ads can help ensure your practice or facility shows up at the top of their search results when they search for specific terms. Using Google Ads to increase exposure means that potential patients do not need to know your name to find your website.

 

Google Ads are also important because they encourage people to try your products (depending on the type of ad). Certain ads allow you to include product information, such as photos or video links which helps increase curiosity about your product and your business. This is another beneficial way Google Ads helps drive new customers to your website. They will learn about your products and your business, the staff at your facility, and other important details about your business that set you apart from the competition.

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How to Find Google Marketing Services for the Healthcare Industry

Getting started with Google Ads may seem complicated, but it doesn’t have to be. Our team of professionals at MGMT Digital is here to support and guide your health care practice as you develop a marketing campaign that includes all of the benefits Google Ad services can provide. To learn more about how we can help you with Google Ad management and other digital marketing services, contact us today.

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