You are well aware that consistent long-term growth is key to sustaining your behavioral care practice. To reach that goal, you need to implement a wide range of sound drug rehab SEO marketing strategies. One such strategy that has grown in popularity is the use of pay-per-click (PPC) advertising. PPC advertising is cost-effective and a great way to bring prospective clients to your website and through your doors. While effective, PPC advertising is still a foreign concept to most practices.
If you are a behavioral healthcare marketing practice, you may be intrigued by PPC marketing but may be asking yourself, “Should I be running PPC ads?” In this blog, you will better understand what pay-per-click advertising is, the benefits of PPC, and possible drawbacks to utilizing this paid advertising strategy in your online marketing campaigns. If you need help revamping your current online marketing strategy, call MGMT Digital today. We are a premier boutique marketing agency that employs effective and time-testing marketing strategies that fit your needs.
Contact MGMT Digital today for a free audit request and to learn more about our paid ads management for rehab centers.
What is PPC Advertising?
PPC ads are a form of digital advertising where advertisers pay a small fee every time an ad they create is clicked. When businesses or practices pay for PPC ads, they are paying for targeted visits to their website, landing pages, and apps. Pay-per-click advertising is very popular in the fact that advertisers bid for ad placement on search engine sponsors when someone performs a search related to their business offering. This effective form of marketing is not only used on search engines such as Google or Bing, but they are also utilized on social media platforms and apps.
The general process of implementing PPC advertising is fairly simple. First, advertisers choose a type of campaign based on an overall objective. Second, ads are targeted towards the intended audience and location. Thirdly, advertisers provide their budget and bidding strategy. Lastly, a landing page is created, and the ad is built. When the ad finally goes live, the frequency of where and when the ad appears is dependent on the budget, bid, quality of ad and placement, and the relevance of that ad.
Should I Be Running PPC Ads? What Are the Benefits?
In refining your internet marketing strategy, you may have an interest in running PPC ads. As with many healthcare practitioners, you may wonder how effective this form of marketing is and what benefits PPC ads have in growing your practice and brand. Fortunately, there are several tremendous advantages in running pay-per-click advertising. These advantages are as follows:
- PPC ads are cost-effective in the fact you only pay for the ad if a user reaches your landing page or website. Your PPC ad budget can be very small, yet you can get excellent returns.
- PPC ads can be highly targeted to specific audiences, locations, and even apps.
- PPC ads are measurable, and you can determine the return on your investment.
- PPC advertisements create immediate impacts on landing page and website traffic.
Should I Run PPC Ads?
PPC ads are a proven tool to help you grow your practice, but are they right for you? If your online marketing campaign needs work but are unsure of where to turn, call the dedicated professionals at MGMT Digital today. We are a boutique marketing agency specializing in the behavioral healthcare marketing space. We fully understand the unique needs that behavioral healthcare facilities face and work with each client to develop a marketing strategy that perfectly fits their specific needs and budget.
MGMT Digital is a trusted behavioral health digital marketing agency whose sole focus is healthcare marketing. Our number one goal is to help you achieve consistent growth and develop strategies that are dynamic enough to change as your needs change. Contact MGMT Digital for a complimentary audit.