Addiction Treatment Marketing
From digital marketing to consulting, MGMT Digital offers every service your center needs to establish and grow your brand.
Discover the Foundation of Drug Rehab Marketing
Addiction Treatment & Mental Health Marketing Services
When it comes to drug rehab marketing, all signs point to a digital future.
Whether it is replacing TV commercials with YouTube Ads, or mailers with email campaigns, most businesses rely on digital marketing now more than ever before. In order to stay competitive, it is necessary for almost every business to start digital marketing services.
So what does that mean for the addiction treatment marketing industry?
The History of Drug Rehab Marketing
Before the Affordable Care Act, there were fewer addiction treatment centers and these facilities were most often found through relationships with those related to the field – psychiatrists, counselors, therapists, churches, hospitals, jails and the court system.
During this time, marketing for drug rehabs was primarily local efforts, word-of-mouth, and traditional methods. That is, until the Mental Health Parity Act was implemented through Obamacare.
After this implementation, insurance providers had to cover addiction treatment, thanks to the ACA. Prior to this, many drug rehabs had been receiving payment from cash pay or were non-profits that accepted Medicaid or minimal sliding scale fees. There were those that were private facilities, but the ACA introduced a whole new market of people who had coverage and needed treatment.
Before the Affordable Care Act, there were fewer addiction treatment centers and these facilities were most often found through relationships with those related to the field – psychiatrists, counselors, therapists, churches, hospitals, jails and the court system.
During this time, marketing for drug rehabs was primarily local efforts, word-of-mouth, and traditional methods. That is, until the Mental Health Parity Act was implemented through Obamacare.
In order to stay competitive in the addiction treatment space, your brand needs to be competitive online.
The Future of Addiction Treatment Marketing
Despite an ugly past, there is hope in addiction treatment marketing in 2021. Not only are there many ethical methods to get users the help they need now, but there are creative and innovative ways to get your brand name out there. The future of digital marketing for rehabs involves the following methods:
When a loved one or addict does not know much about addiction treatment and is determined to find help, where will they turn? Google. Utilizing search engine optimization as a key marketing strategy gives your site the opportunity to rank for crucial keywords in your area (for example, “drug rehabs in Los Angeles”). Drug rehab SEO also allows for your website to provide informational content to users through blogs and resource pages, making your center seem like a thought leader and a credible source on substance abuse treatment.
As we just mentioned, users usually turn to Google to find treatment. Paid advertisements are the first results they see, and usually the ones that stand out the most. Being able to target your ads towards keywords that you know users are typing when they are searching for help is a powerful tool.
PPC for drug rehab centers is the quickest and most efficient way to start bringing in leads in today’s day and age.
When a user lands on your website, they are looking for hope, reassurance, and help. Video marketing helps bring elements of credibility and trust to your website. Whether it be testimonials, a tour of your facility, or members of your staff speaking to their passion and ability, video marketing for Healthcare centers is key to success.
Sometimes, you have to meet users where they are. Their inboxes.
Email marketing in Healthcare is an effective way to inform potential admits about your rehab and how you stand out. It also is a great way to send contacts your newest blogs and insights, and to slowly build trust with potential admits who would not have reached out to you otherwise.
There is a large chunk of your market that is not actively searching for your services. Far too many addicts never research treatment. How do you solve this issue? Go to them. Drug rehab social media marketing allows you to do this.
Almost every young person uses Instagram, Facebook, and/or Twitter. If you are able to reach them with positive messaging on social media and show them what their lives could look like with treatment, you may be able to admit clients that you would never have had access to before.
MGMT’s Approach to Drug Rehab Marketing
So how does MGMT handle addiction marketing differently than the hundreds of internet marketing agencies out there?
First off, we understand the industry. MGMT is made up of a team who has experienced treatment, worked at facilities, and done addiction treatment marketing for a combined 19+ years. We understand the in’s and out’s of addiction treatment which allows our team to help you effectively market and manage your facility’s core business needs so your focus is treating clients.
We created this marketing group and management team that’s with you every step of the way, which allows you to focus on your core business.
Understanding the needs of a rehab facility can be underestimated by typical digital marketing companies, but not MGMT. We are a boutique digital marketing agency that understands that it is about the connection between how people find you, how you handle the calls for business, and the quality of services provided to clients. Because of this, MGMT can create unique marketing packages that tackle each area in running and marketing a drug treatment center.
There is an urgency to the work we do and we are aware of it.
Addiction Treatment Marketing Done Right
We know how time consuming owning and running a treatment center can be. Not all facilities have the capabilities to hire a full in house marketing team, which is where our unique approach to addiction marketing can help. If you are having issues with your call center we can help train your staff and audit your processes so that every call is being answered in the best way possible to help your potential clients get the help they need.
There is an urgency to the work we do and we are aware of it. As a company of recovering addicts we know things have gotten worse in the past year and the more we can help market your facility, the more we help others suffering from addiction. We help get them the help they need by putting your facility in the right place at the right time.
The future of addiction treatment marketing is moving towards a society that uses social media and search engines to meet their demand for treatment and to aid in their continued recovery. The digital world is becoming the most relied upon way to get help for a drug problem.
