There is no doubt that digital marketing has taken over the marketing landscape. With emerging technology and the widespread use of social media and blogging platforms, many businesses are harnessing the power of digital marketing to grow their brands. With the rapid growth of technology and the limitless reach of the internet, digital marketing has become many businesses’ primary tool.
In this article, we will explore digital and traditional marketing. We will also discuss if traditional and digital marketing can work hand-in-hand or if traditional marketing will go the way of the dinosaur and become extinct. If you are looking to grow your presence in the healthcare treatment space with a comprehensive digital marketing strategy, call MGMT Digital today.
What is Considered Traditional Marketing?
In our discussion of digital marketing and traditional marketing, we need to further define each and see their benefits. In simple terms, traditional marketing uses offline channels such as print, telemarketing, and broadcasting to reach an audience. Examples of traditional marketing include television and radio broadcasting, direct mail, print ads, business cards, and billboards. In a nutshell, traditional marketing uses all other mediums that are not internet-based.
Traditional marketing has been around for decades, and the methods used to reach audiences have been extensively tested, proven effective, and backed by research. Tried and true, this form of marketing is effective at reaching local audiences at a more organic level. In addition, traditional marketing methods are more sustainable, and businesses can get more mileage out of materials such as business cards, flyers, and brochures. Traditional methods of marketing also helps create a solid sense of trustworthiness and credibility.
What is Digital Marketing?
Digital marketing utilizes the internet to reach the intended audience. This type of marketing involves the use of websites and powerful search engines such as Google and Bing. Digital marketing also utilizes social media sites such as Facebook, Instagram and blogging platforms such as Twitter. Since the 1990s, digital marketing has gradually become the dominant type of marketing used by many types of businesses.
In many ways, digital marketing uses the same principles and concepts found in traditional marketing but uses the vast reach of the internet to reach people. The common strategies businesses use to reach consumers is through content marketing, social media marketing, and pay-per-click marketing.
The Importance of Digital Marketing
With the tremendous growth of technology and the internet, digital marketing has become a very important marketing tool—and the reasons are plain to see. First, digital marketing can reach a large audience. With 93% of Americans having access to the internet, businesses have an almost unlimited potential customer base. Second, digital marketing is cost-effective. While many businesses have substantial budgets allocated to digital marketing, many businesses use Google or Facebook, which have no minimum budget for advertising. Third, digital marketing gives businesses the ability to customize their strategies to target a more specific audience. Through its built-in analytics, businesses can target their campaigns by age, gender, socioeconomic background, location, and interests.
Can Digital Marketing Replace Traditional Marketing?
With the immense ceiling digital marketing provides, the big question on the minds of businesses is this one:
While digital marketing has become a dominant force, many businesses use a hybrid of digital marketing and traditional marketing as part of their overall strategy. When companies use digital marketing and traditional marketing in tandem, they can reach all possible segments of their consumer base. Also, combining both marketing types creates a much more personalized experience for customers to feel that a brand is more trustworthy. Many of the top businesses will use digital marketing to catch people’s attention and then use traditional marketing to retain their audience.
Looking to Grow Your Healthcare Treatment Practice? Call MGMT Digital Today
Using both digital marketing and traditional marketing makes sense because using a diversified approach is best for long-term growth. If you are looking to grow your healthcare practice and increase your census, you need to find a marketing firm with working knowledge of the healthcare space and have digital and traditional marketing tools to help you achieve your goals. MGMT Digital is Southern California’s premier healthcare treatment marketing agency. Our experienced team of professionals understand the rehab space and produces proven results that will reach more people in need. Contact us today for your free consultation.