In many ways, your website is the best salesperson for your brand.
Your website says everything about your business and the products and services you provide. Most importantly, your website is your calling card and must make a tremendous impression if you look to convert leads and get sales. If you are not getting the foot traffic to your site and notice that sales and impressions are gradually decreasing, you need to ask yourself the following question:
Should I redesign my website?
This article will go deeper into why website design is crucial to your brand’s long-term success. We will also discuss the reasons to redesign your website and when you need to pull the trigger in giving your site a makeover. Is your brand falling short in your website design? Call MGMT Digital today and learn how we can take your website and business to the next level through a comprehensive digital marketing strategy.
Why is Web Design So Important?
It goes without saying—that website design is important to your brand’s longevity and success. There is fierce competition for the products and services you provide. To rise above the pack, your website must stand out. Your website needs to showcase why your brand is the best and prove why your brand stands apart from the competition.
As already discussed, website design gives people an immediate impression of the services you provide. If your design is outdated, slow, and features broken links, you leave a negative impression, and people will steer clear of your website. Also, great web design is SEO friendly and helps your brand rank higher on search engines. This includes the content you create and how that content is laid out. If your website is dynamic and user-friendly, it shows customers you care about their experience with your business.
Additionally, great website design builds trust with your customers. A poorly designed website makes people think your business is shady or doesn’t care about the products and services you sell. Most importantly, web design is important because your competitors are constantly evaluating and tweaking their own websites. When you are competing with other websites, you need to find ways to separate yourself from the crowd and stand out.
Reasons to Redesign Your Website
When you ask yourself the question of should I redesign my website, there are some signs that your website needs a refresh. The most obvious reason to redesign your website is that it’s outdated. People are more hesitant to visit if it looks like it hasn’t been updated in years. Along those lines, you also need to update your site if it doesn’t provide a seamless experience on all devices. Keep in mind that people will use smartphones and tablets to search for products and services. People who visit your website need to have ease of accessibility on all devices.
Another one of the big reasons to redesign your website is that it is hard to navigate. If people can’t access content or sections of your website, it leaves a negative impression, and trust is eroded. Since content-driven marketing is king, you need to add new, relevant, and SEO-friendly content to your site consistently to maintain high search rankings. Also, you need to optimize your website if you have changed your business strategy and the products you are carrying. If your brand has adopted a new approach and it isn’t reflected in your website, you will lose business and footing in the marketplace.
When To Redesign Your Website
While there is no magic formula to dictate when you should redesign your website, there are some indicators to keep in mind. First and foremost, you should redesign your site every 1 to 2 years. The digital world always experiences vast growth and change. Because of that, you need to regularly touch up your website to keep up with technology and stay ahead of your competitors. You also need to redesign your website if you aren’t experiencing growth in sales or if sales have steadily decreased over time.
You also need to rebrand your site if it is sinking lower in Google or Bing searches. When this occurs, you need to step up your SEO game and add fresh, engaging, and relevant content with quality keywords. If your site is slow to load, it is time for a refresh. Even loyal brand users will bounce off your website quickly if they feel that the pages are loading too slowly.
Additionally, you need to update your website if you don’t have Hypertext Transfer Protocol Secure (HTTPS). HTTPS allows people to visit your site without worrying about their private information being leaked or stolen.
Should I Redesign My Website?
If you ask yourself whether I should redesign my website, the answer is an obvious yes. Rebranding your website is an enormous undertaking, and you need a reputable digital marketing agency to make that process as easy and stress-free as possible. MGMT Digital is a premier digital marketing firm with years of experience and proven success in the treatment industry. Our dedicated team of professionals will work with you in rebranding your website and helping your business grow over the long term.
From digital marketing to consulting, MGMT Digital offers a multitude of proven services to help establish and grow your brand while staying within your budget. Contact MGMT Digital today and watch your brand grow and flourish.