Your medical clinic provides essential and life-saving services that help people heal and become healthy. As you are well aware, the healthcare market is crowded and competition is fierce for patients. Retaining the patients you have and bringing new patients into your clinic takes more than just providing top-notch service. To grow your practice for the long term, you must be able effectively market your medical clinic.
Knowing how to market a medical clinic is crucial to your practice’s survival. We will take a closer look at why clinical marketing services are important to your clinic, and you will learn what tools you can use to put your practice above your competition.
Why is Marketing Essential for a Medical Clinic?
In America, 78% of adults occasionally conduct product or service research online, and the healthcare industry is no different. Three out of four people search online to research doctors and practices. 74% of people looking for healthcare services find online reviews necessary, and 71% begin their search for healthcare by reading reviews. When you learn how to market a medical clinic, the internet becomes a goldmine.
Healthcare marketing creates awareness. If you are not utilizing clinical marketing services, how are people supposed to know that you exist? You and your team of medical professionals may be tops in your field and provide the best in healthcare, but your waiting rooms will be empty if people aren’t aware of the services and care you provide.
Thirdly, clinic marketing services put a human side to the name. When you learn how to market your medical clinic, people will see beyond the title and see your personality, integrity, and passion. Perspective clients will feel more of a connection and see you as a human being and not a cold, impersonal professional.
Lastly, clinical marketing services keep old patients coming back. If your existing patient base loves the services you provide, they will return time and again for their and their families healthcare. If your existing patients leave favorable reviews, it is more likely prospective patients will call to find out more about your medical clinic or even set an appointment.
How to Market a Medical Clinic
If you are like many practices, you may not have a ton of money to throw towards marketing. If your budget is finite, how do you market your services that can reach as many people as possible? Learning how to market a medical clinic with your available resources can be tricky, but growing your practice is not out of reach.
Word-of-mouth is an excellent way to grow your practice. If people like the services you provide them, they are more likely to tell others about your clinic. Besides word-of-mouth, email marketing is low-cost and often very effective. You can send personalized newsletters to patients and specific groups of people you want to target. These newsletters can be as simple as appointment reminders, providing healthcare tips, and providing discounts and stories about your staff.
Another way to market your clinic is to create a profile on social media platforms such as Facebook, Instagram, and Twitter. These platforms feature a variety of advertising options and are perfect avenues to share quality content that your audience will like. Another effective way to market your clinic is to create an eye-catching website that features SEO-friendly content, ease of navigation, and is optimized for tablets and Smartphones.
Patient referrals are another effective clinical marketing tool. If a new or existing patient loves how you handled their health issue, they are highly likely to recommend your practice to others. Having a referral program may give existing patients added motivation to refer new clients to your practice. Remember, the competition among healthcare providers is fierce. Knowing how to market a health clinic will help your practice grow and stay ahead of the competition.
MGMT Digital Can Provide Crucial Marketing Services For Your Health Clinic
If you need help in marketing your healthcare clinic, you need an agency that understands the healthcare space and has years of experience in producing results. The best agencies take the time to understand your specific needs and goals, and they will design a marketing strategy that fits your needs and helps you grow long-term. MGMT Digital is a digital marketing agency with a solid track record of success in helping healthcare clinics and facilities grow their brand and census.
Don’t wait another day to take your practice to the next level; contact us today for your complimentary consultation.