The Importance of Digital Marketing for Mental Health Treatment

Digital Marketing for Mental Health

The Importance of Digital Marketing for Mental Health Treatment

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The Internet is one of the most common places people turn to find needed products and services. This type of online “shopping” extends beyond shoes and travel. Many people look to the Internet to research the reputations, skills, and availability of medical or mental health providers in their area. Practices that have a solid digital (online) marketing presence are those who are likely to receive the most “hits” and the most business from their digital marketing efforts. 

What Is Mental Health Digital Marketing?

Millions of Americans struggle with mental health issues. This means thousands of potential contacts for you as a mental health treatment provider. However, your potential clients must be able to find you. Unfortunately, many mental health practitioners still rely on word of mouth as their primary marketing method. In today’s digitally-focused environment, this could be a significant marketing error. It is vital to utilize a strong digital marketing presence to ensure your practice stands out from the rest. If you are unsure where to start, a professional service like MGMT Digital can work with your marketing department on a new or existing marketing campaign.

A mental health provider can use many types of marketing services to ensure that potential and current clients can quickly and easily find information about their services online. The most important include a straightforward and easy-to-navigate website, content marketing, social media marketing, and comprehensive search engine optimization.

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What Types of Businesses Should Use Mental Health Digital Marketing?

People turn to the Internet for services of all kinds, including mental health needs. Therefore, mental health digital marketing can be beneficial for all types of treatment providers. Whether you are a private practice or a larger treatment facility, mental health digital marketing can ensure that your name or the name of your treatment facility appears when people search for help in their area. It does not matter if your company is larger or small; what does matter is ensuring that the digital marketing campaign you have online provides all of the necessary elements to ensure that your name appears as part of a search.

Why Is Mental Health Digital Marketing Important?

There are thousands of mental health service providers across the nation. Depending on the size of the region you serve, many of them could be located in the same area. Mental health digital marketing ensures the name of your business is the one people see when they look for services providers near them. The majority of potential clients turn to the Internet to research providers and businesses. If they cannot find information about your business or services, they will likely turn to a competitor in the area. At MGMT Digital, we can help you design a mental health digital marketing campaign that allows potential clients to quickly and easily learn more about you and the services you offer.

How MGMT Digital Can Help You With Your Mental Health Digital Marketing Needs
Whether you are new to mental health digital marketing or looking to update your current online presence, MGMT Digital can help. Our highly skilled team can help you create (or update) a website that offers comprehensive SEO and social media integration. SEO (or search engine optimization) is a vital component of any website. It provides the search engine details about your website. Without robust SEO, your business is unlikely to appear as part of the search results your potential clients see. At MGMT Digital, we understand SEO and how important it is to ensure your business remains at the top of those searches.

If you would like to learn more about how MGMT Digital can help you with your mental health digital marketing needs, contact us today.

 

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How MGMT Digital Can Help You With Your Mental Health Digital Marketing Needs

Whether you are new to mental health digital marketing or looking to update your current online presence, MGMT Digital can help. Our highly skilled team can help you create (or update) a website that offers comprehensive SEO and social media integration. SEO (or search engine optimization) is a vital component of any website. It provides the search engine details about your website. Without robust SEO, your business is unlikely to appear as part of the search results your potential clients see. At MGMT Digital, we understand SEO and how important it is to ensure your business remains at the top of those searches.

If you would like to learn more about how MGMT Digital can help you with your mental health digital marketing needs, contact us today. 

Marketing Strategies for Behavioral Health Programs

behavioral health marketing strategies

Types of Marketing Strategies for Behavioral Health Programs

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Hundreds, if not thousands, of behavioral health services, are available in cities across the nation. Many may be a direct source of competition for your behavioral health program. Digital marketing campaigns are a convenient and effective way to get your message out to potential and existing clients alike. But, how does a provider ensure they are reaching their target market? 

What Is a Behavioral Health Program?

Behavioral health programs are those treatment programs designed to help those struggling with addiction (substance use disorders) or mental health conditions. Common examples include psychotherapy programs like cognitive behavioral therapy (CBT) and others meant to help participants examine and better understand the thoughts and behaviors that impact their symptoms. Behavioral health programs also (often) include medications used to help reduce the intensity and severity of the individual’s symptoms.

The most effective behavioral health programs generally combine evidence-based (tested through research) psychotherapy and medication. Today, there are thousands of behavioral health service providers across the nation. Behavioral health services are available in a wide variety of settings ranging from private practice to inpatient residential treatment centers. With so many options for potential patients to choose from, it can be difficult for providers or treatment centers to know how to ensure their message reaches potential patients. How does a provider or organization ensure they are marketing their services to the right client base?

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What Are Marketing Strategies for Behavioral Health Programs?

Individuals who are ready to seek treatment for mental health or addiction will often research their options before selecting a treatment program. Depending on the individual, they may seek advice from their primary care provider or current mental health provider. In the absence of either option, they will turn to a search engine such as Google to find information on a program nearby that can help address their treatment needs and goals. There are many different marketing strategies for behavioral health providers. 

Search Engine Optimization (SEO)

Search engine optimization or SEO can be a vital component in behavioral health marketing strategy when done correctly. SEO designed around the business of mental health can lead to increased traffic to your business. SEO is not always straightforward or easy to understand. Still, with the help of the professional team at MGMT Digital, you can ensure your site has the vital components it needs to generate the business you are looking for. 

Social Media Marketing and Advertising Tools

People turn to social media for many reasons. Each day, users of all ages and from all demographics spend hours scrolling through social media content. Choosing to spend marketing dollars on a social media marketing campaign can provide visibility for your behavioral health practice at a level other digital marketing platforms may struggle to achieve. 

Conversion Focused Website Design

The most successful websites are those focused on providing the “right” patient experience. If your site is outdated, difficult to navigate, or functions inadequately, it will not create a pleasurable user experience, and users will likely go elsewhere. Be sure to find a professional service provider like MGMT Digital who understands the behavioral health market and the vital importance of a pleasing, mobile-optimized, and highly functional website. All these factors will improve website lead conversion. 

Why You Should Reach Out to MGMT Digital Today

Although the above three marketing strategies are not the only successful options, they are proven effective in behavioral health marketing and a host of other business marketing strategies. If your marketing campaign is designed correctly and effectively executed, it will produce results. Contact us at MGMT Digital today if you want to see better results from your existing marketing or are ready to develop a new series of marketing strategies for a behavioral health program. Our experienced team can work with you and your marketing team to design a highly optimized marketing strategy that ensures your behavioral health practice has a solid digital presence, including optimized SEO and high social media visibility. We understand behavioral health is a competitive market. Let our team show you how to stand apart from the competition. 

 

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Traditional Marketing vs. Digital Marketing: What’s the Difference?

technical vs digital marketing

Traditional Marketing vs. Digital Marketing: What’s the Difference?

The Oxford Dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising.” Perhaps put more simply, marketing is everything you as a business owner do to get your products into the hands of customers. Historically, marketing required placing advertisements into newspapers, magazines, television spots, and pamphlets or cards sent directly to potential customers’ doorsteps. As technology and the use of the internet have grown, the landscape of marketing has changed. Today, business owners and marketing professionals like MGMT Digital have two options to reach their client base. But what are the differences between digital and traditional marketing? Which one is better?

What Is Traditional Marketing?

Traditional marketing is the use of “traditional” channels to reach customers, new and old. Businesses may use billboards, printed media, and television commercials to direct attention to a product or service. Until the early 1990s, when the internet changed the landscape of business, traditional marketing was the only type of marketing available.

What Is Digital Marketing?

As the name implies, digital marketing uses digital channels to deliver marketing messages. Examples of digital channels include websites and social media. Think of the pop-up ads that appear when scrolling through Facebook or along the side of a website page. Those are all digital marketing.

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Traditional Marketing vs. Digital Marketing:
Which One is Better?

The primary difference between digital and traditional marketing is the channel you use to get your message out to potential audiences. Traditional marketing uses “traditional” methods where digital marketing turns to newer and more technology-focused delivery applications. This does not mean that traditional marketing is not relevant or practical. On the contrary, traditional marketing still plays a significant role in day-to-day business operations. Although social media seems to be everywhere, not every potential or existing customer is fully engaged in the digital world.

For this reason, using traditional marketing methods such as magazines, newspapers, and television commercials will help to reach members of your potential audience who are not “online.” Additionally, when viewers see and hear a familiar jingle on television or a radio broadcast, that message sticks with them. In these instances, professionally designed traditional marketing campaigns can be equally as impactful as digital. 

Digital marketing is also important. Depending on your target demographic, digital marketing is equally if not more important than traditional marketing channels for reaching your target audience. Digital marketing is present in almost every facet of your day-to-day life that accesses the internet. When customers perform a google search, scroll Facebook or use other social media apps, advertisements are an ever-present part of the visual experience. Today people are online, sometimes for several hours each day. Digital marketing takes advantage of this and gets your business name in front of potential customers through many different channels.  The basics of digital marketing will help you understand how you can benefit from this type of advertising.

The question of which one is better is best answered with three words—both of them. The key to an effective marketing campaign today is to find an effective balance between traditional marketing. Both can and do play a vital role in marketing to potential and future customers across demographics. Your business will reach a younger audience through digital channels, and traditional channels typically appeal to an older audience or those who are not interested in social media. 

Today, traditional marketing doesn’t always get the credit it deserves. Newspapers, magazines, and television still hold a strong presence in your average consumer’s life. Therefore, if you have the budget to include traditional marketing as part of your larger marketing campaign, you should. Digital marketing in addiction treatment (and most industries) allows for easy ways to measure the success of your campaign, and precise market targeting is easier in the digital environment. However, digital ads can be seen as annoying by consumers who aren’t interested in viewing them, and they sometimes lack the same level of permanence as traditional ads carry. 

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Each method has its share of pros and cons. The best approach is the one that gets your business name out there to the customers you currently serve and those you hope to serve in the future. A boutique marketing agency like MGMT Digital can work with you to design a comprehensive, well-rounded marketing plan that considers your specific customer base. Let us help you build your presence with a marketing plan that focuses on your customers’ needs and wants. 

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How Effective Is PPC Advertising?

How Effective Is PPC Advertising?

How Effective Is PPC Advertising?

There are millions of business and industry websites online, with each vying for consumer attention and increased product sales. Without advertising in some form, many of these businesses will fail within the first year or less. Considering the level and amount of competition for similar product lines, it is easy to see how it can be challenging (at best) to catch the eye of your desired consumer market. Aside from running ads on social media sites, television, and streaming services, how can marketers “get” and keep the attention of their consumer base? Pay per click or PPC advertising is an excellent place to start. 

What Is PPC Advertising?

PPC, or pay-per-click advertising, is an advertising model that lets businesses and other advertisers place ads on an advertising platform and then pay the platform host whenever their ad is clicked. The goal of the ad is to guide potential consumers who click on the ad to the advertiser’s website (or app), where they can shop, browse, contact the advertiser, or purchase products and services.  

Search engines like Google and Bing, as well as social media apps like Facebook, are popular PPC host platforms as they allow advertisers to display ads that are relevant to what their consumer audience wants to see.  

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How Effective Is PPC Advertising?

The idea of any advertising is to grab the attention of your customer base. The idea of PPC advertising is no different. However, in some ways, PPC advertising is likely more effective than its predecessors (television, billboards, etc.). Consider for a moment how many people worldwide have access to and use smart technology. People spend hours each day on smartphones, tablets, and laptops. Depending on the nature of your business, PPC advertising is ideal for all of these platforms and the products people search for on smart devices. 

It is important to keep in mind that your PPC advertising outcomes are only as effective as your campaign. If you are unfamiliar with how to develop a PPC campaign or how to ensure your brand appears when your customers turn to search engines for information, you may want to hire a professional who specializes in PPC advertising. This will ensure you receive the best possible results and provide an outlet for valuable insight surrounding current and future marketing campaigns. 

Pros & Cons of PPC Advertising

As with many business marketing components, there are pros and cons related to PPC advertising. Depending on the nature of your business, you may find the pros outweigh the cons. Notable pros of PPC advertising include retargeting and remarketing of your visitors, measurable results, easily trackable return on investment (ROI), quick results, affordability, local, regional, and global exposure, and greater control trackability. 

The cons of PPC advertising may influence how you integrate PPC into your marketing budget. PPC can be complicated, and there are many variables to establishing and running a successful campaign. Depending on your skill with PPC, it may require you to hire a professional, which comes at an added cost to your marketing budget. Depending on the success of your campaign, this may or may not be worth it to your business. Also, PPC is not free and when your campaign ends, so does the visibility of your ads. This means you need to actively keep track of your timelines and budget to ensure all of your hard work does not suddenly disappear. One final notable negative to PPC advertising is that, like all advertising, it is not guaranteed. Your brand’s presence on a particular platform does not guarantee consumer traffic or sales. However, it is likely an excellent way to “get your name out there.”

Let MGMT Digital Help You With PPC Advertising Today

MGMT Digital is a boutique digital marketing agency that specializes in behavioral healthcare marketing. Contact us today to learn more about how we can help your business grow via digital advertising!

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8 Steps to Successful Telehealth Marketing

Telehealth Marketing

8 Steps to Successful
Telehealth Marketing

Before 2020, many people would not have considered choosing telehealth over seeing their doctor, therapist, or addiction counselor in person. 

How the times have changed.

The best way to market a telemedicine practice is through digital outlets. Your potential clients are purely using the internet to look for virtual health or addiction treatment services. 

The telemedicine industry is currently booming, and this is the perfect time to begin telehealth marketing. Get in front of your target market while the demand is so high!

How Do You Get Telehealth Clients?

If you did not know where to find telehealth services, where would you look? Google.

Keywords such as “virtual mental health treatment” and “online counseling” have increased greatly in search volume since March of 2020, as you can see in the graph below.

how to market telehealth

Marketing your treatment center the traditional way, such as word-of-mouth, billboards, or brochures, is not nearly as effective as it once was. Digital is the future of addiction treatment marketing.

When we say digital, we are alluding to so many different kinds of telehealth marketing strategies. Digital encompasses every marketing outlet from social media to search engine optimization to branding & design.

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How to Market Telehealth

We can break up our 8 beginning steps for telehealth marketing into three categories.

Create Your Digital Foundation

Step 1: Have Your Website Professionally Designed

The absolute most important part of creating a solid foundation for your telehealth marketing is creating the best website possible. This website not only needs to be informational for your potential clients, but the design needs to put them at ease and build credibility for your brand.

Now let us answer the question you may be asking yourself: how in the world can the design of a website give users a sense of trustworthiness?

That’s why this step is titled “have your website professionally designed” and not “build your own website”. Professionals, like the web designers at MGMT Digital, have studied which colors tend to give users a relaxed feeling and what language within a website’s content builds trust and assurance.

Your website is the landing place for potential patients from all outlets. Whether they find you through Google, an ad, or social media, your website is the next place they will go. Make sure they are impressed.

Step 2: Begin Search Engine Optimization

Now that you have a conversion-geared website, you need to get this site out and in front of your target audience. You need visibility.

The dream would be to rank on the first page of the search results for “virtual rehab”, “virtual therapy”, or “best telehealth practices”. However, it is a long journey to get there so start as soon as you can. 

Search engine optimization consists of many, many strategies and techniques to try to get Google to push your site into view. We can generally break down these strategies into six different categories:

  • Technical SEO (managing the backend of your website)
  • Keyword Research
  • On-page Optimization
  • Link Building
  • CRO
  • Content

We will discuss a couple of these categories below, but it is always better to have a professional monitor and handle your drug rehab SEO.

Step 3: Begin to Run Ads

Another way to get in front of the right users is to run paid ads. Catching users attention at the top of the SERP, before Organic results, can generate a lot of traffic. 

By beginning PPC services, you are fast-tracking your success. While SEO can take a long time, paid ads is a sure way to get quicker results. 

In addition to running ads on Google, you can run ads on social media as well. Instagram is a great avenue for telehealth marketing, as it reaches users that maybe wouldn’t have sought you out on their own.

Build Your Telehealth Brand Presence

Step 4: Strengthen Your Social Media Game

Social media marketing in mental health is not usually the most effective way to get patients, but it is a necessary staple in marketing your telemedicine practice. Having a solid social media presence is necessary for multiple reasons:

  • Credibility
    • When users are looking to learn more about your brand, they typically look you up on social media. If your social media pages are out-dated, stale, and stagnant, it is easy to discount your brand. If your social media pages have someone actively posting consistent, quality, helpful content, then a user might be more inclined to reach out to you. 
  • Discoverability
    • When you are posting relatable, informational content on your social media pages, chances are your posts will get retweeted or shared. This increases your discoverability as more users see your content and find your brand. 
  • Relationship Building
    • Your social media pages will hopefully accumulate a following. This following doesn’t necessarily have to be from people who need your services right now, they may just follow you for the quality of your posts. However, further down the road, you may post something that motivates them to sign up for your services when they wouldn’t have before.

Step 5: Create Captivating Blog Content For Middle & Top-of-the-Funnel Users

Ranking for the bottom-of-the-funnel keywords like “telemedicine practices” is the goal, right? However, when conducting telehealth marketing, you have to look beyond just the basic objective and broaden your plan.

When you produce blogs about your field and target long-tail keywords, you can attract users just looking to know more about your industry.

For example, the keyword “does blue cross blue shield cover telehealth” gets searched 170 times per month. This keyword could bring in qualified users if your treatment center does accept this insurance. 

telemedicine marketing

In addition to bringing in large volumes of traffic, creating top-notch blogs also makes your brand look like a quality informational source within the industry. This increases your brand’s credibility and is key to telehealth marketing.

Step 6: Launch Email Marketing Campaigns and Build Quality Links

Another way to build your brand’s awareness is getting seen on other websites. Link-building is basically a two-for-one deal. Google takes backlinks into heavy consideration when it comes to ranking, and if you get that backlink from quality websites, it’s PR for your brand!

The most common way to link-build is by starting email marketing campaigns. This can be reaching out to websites to see if they will allow you to write a guest blog, or asking for your blog to be linked as an informational resource.

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Step 7: Collect and Display Positive Testimonials

Time and time again, it has been proven that testimonials and other forms of social proof are the best way to convince a user to reach out to you or sign up for your services. This technique utilizes pathos by invoking an emotional response, as well as using ethos to help users trust your staff and brand more.

Try to collect reviews, whether they be written or video, from as many clients as possible and put that on your website in very visible areas. Most users do not scroll very far below the fold, so make sure these testimonials are high enough on the page to get notices

Step 8: Install a LiveChat Feature

Finally, we highly recommend installing a Livechat feature on your site. Nowadays, many users don’t want to pick up the phone, or at least not right away. Livechats provide a convenience that phone lines do not. Whether it is utilized to answer a quick question or to help with insurance verification (on certain Livechat platforms), these tools are sure to increase your conversion rate.

MGMT Digital works personally with WeRecover and their tool called Wendi. Wendi is a HIPPA-compliant customer experience management bot made for Healthcare that automates insurance qualification, patient scheduling, and much more. We have seen proof that Wendi greatly increases the amount of leads on client’s sites. 

MGMT Digital Can Help You Build Your Telehealth Marketing Plan

Running a virtual treatment center, whether it be addiction treatment, mental health, or another healthcare service, is hard enough on its own. That’s what MGMT Digital is here for. Our goal is to allow you to focus on running your program while we generate traffic and leads to your business.

The team at MGMT Digital is passionate about marketing with a mission, we were founded on it. We know the addiction treatment inside and out because we’ve been there. We can empathize and understand your target audience on a very personal level.

With 20 years of experience in innovative digital marketing within the treatment industry, we know exactly what attracts users to your site and how to make sure your business is discoverable. Don’t hesitate to get in touch and ask for a free audit today. 

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The Cruciality of Social Media Marketing in Mental Health

Social Media Marketing in Mental Health

The Cruciality of Social Media Marketing
in Mental Health

2020 has been quite the year for the digital world. With everyone stuck inside and looking for distractions, the amount of people using social media has increased to 3.5 billion users worldwide. From a business perspective, social media is an incredible opportunity to reach potential clients. 

However, social media can also be the cause of mental health issues, substance abuse, and more. As a mental health facility, this is exactly what you are trying to prevent. So how can you, a business looking to provide help, use social media marketing in an ethical manner?

Let’s dive into how marketing your mental health or addiction treatment center on social media can not only help grow your business, but help others in the process.

Why Your Mental Health Center Needs Social Media Marketing

90% of people ages 18-29 use social media. Subsequently, we know that there is a strong link between social media use and depression in young adults and that 60% of youth with major depression did not receive any mental health treatment in 2017-2018. This is where your mental health facility comes in.

Teens, young adults, and adults alike are usually not going to stop using social media, even if it makes them feel depressed, that is just a fact. So, meet them where they are at. Bring your helpful insights and services to them, on Instagram, Twitter, Facebook, and Snapchat.

The negative thoughts and feelings that are produced from social media are typically from comparing oneself to others and cyber bullying. There is so much destructive content on social media, and your brand can be a combatting force to this by spreading positive messaging and true information about mental health. We’ll talk more about tactics a little later on.

From a business standpoint, you just need to look at the numbers. Instagram has 112 million users in the United States, Facebook has 190 million, and Twitter has 36 million in America. Through using social media marketing for mental health, you can curate a relationship with a huge audience. You can build trust overtime with your followers. 

These are users that may never have gotten the courage or even had the idea to search “mental health clinics near me” in Google’s search bar. Through social media marketing, you can reach a target market that you don’t have access to any other way.

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Tips to Make Your Mental Health Center’s Social Media Marketing Successful For You and The User

Now that we have discussed building a positive relationship with users on social media and spreading positive messaging, let’s get down the nitty gritty. 

Social media marketing strategies for mental health. 

With so much doom and gloom on Instagram and Facebook, you want to be a ray of hope and awareness. Here’s how to go about this properly:

Post Mental Health and Self Care Tips

Sometimes people need simple reminders to take care of themselves, especially when they’ve been scrolling on social media all day.

No, self care tips do not have to be “put a face mask on and take a bath!”. These tips can be concrete and helpful advice like a small guide to saying goodbye to toxic friends or learning to talk to yourself more positively. 

You can even ask people to engage on these posts, and comment with other tips and ideas on a particular subject. Or you can ask them to comment on the post when they have followed a piece of advice as an accountability tool. Make sure to comment back and congratulate them!

Post Encouraging Messages

Cut through the negative messages on social media with joyful, encouraging messages. 

For example, a simple post celebrating users for having a tough conversation, finishing a task, or even getting out of bed can go a long way. These also will have a high share rate, as users can send these encouragements to their friends, which will increase your brand awareness.

Discourage Misinformation Through Truth-Telling Posts

There is a lot of misinformation and stigma around mental health and addiction, especially on the internet and social media. 

Create posts that list facts with sources on certain topics within substance abuse and mental illnesses. Not only does this inform people who may have continued to spread incorrect information, but can provide insight to users with certain mental illnesses. 

Make sure to always include a call to action like “To learn more, visit our website” or “Get help now by calling our phone number”. This is key to social media marketing for drug rehabs and mental health clinics, as it gives users a clear next step.

social media post about mental health
Example of informational post by @thatmentalhealthpage

Engage With Users in Comments and Messages

Making sure that you respond to comments and direct messages on your social media profiles is absolutely essential to cultivating relationships with users. 

This not only makes them feel supported, but can truly help someone during a tough time. This will increase your credibility and their trust in you to use your services or recommend them to someone.

Encourage Users to Message You During Tough Times

Create a safe space for your followers. Open up your direct messages to users looking for help. Not only does this encourage engagement, but it is another conversion path for potential admits.

This tactic is not recommended if you have a very large following and a smaller team, as you want to make sure that every message gets answered.

Post Your Staff On Your Social Media To Build Trust

Posting pictures, quotes, and/or fun facts of your staff can put users at ease. This will allow your followers to get to know your business better and see the caring, compassionate faces that will potentially care for them.

One of the main goals of mental health social media marketing is to ensure that the user understands who you are as a business, and showing them your kind, experienced staff is key to accomplishing this.

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Advertising Your Mental Health Services on Facebook, Instagram, and More

In addition to marketing your business on social media for free, which does take time and effort, there is an option for paid advertisements. 

Paid advertising for rehab centers and mental health clinics is a fast way to reach a specific or broad target audience

With paid social media marketing for mental health, you can target users within your local area, or users who have been researching help for certain mental illnesses. For example, you can target ads to social media users who live in Indiana and have been liking posts related to PTSD treatment.

You can also focus on a broader audience if that is within your services’ capability, like targeting users across the United States or those who have been researching more general mental health topics.

MGMT Digital Provides Ethical Mental Health Digital Marketing Services

MGMT Digital was founded on our mission statement: to be an ethical solution for behavioral healthcare treatment centers we believe in. We specialize in digital marketing for mental health and substance abuse centers, and have years of experience doing so. Get in touch to see how our behavioral health marketing services can help your center help others.

LegitScript Certification Process: Your Guide

legitscript certification process for paid advertising

LegitScript Certification Process:
Your Guide

Unfortunately, within the industries of addiction treatment, online pharmacies, supplement sellers, CBD manufacturers, and telemedicine providers, there is a history of misleading or scamming customers. These deceivers take advantage of people searching for the help they need.Google (and other major search engines) now take it as their responsibility to monitor and regulate these businesses when it comes to advertising on their platforms. This is where Legitscript came into play.

What is Legitscript?

Legitscript provides proof of legitimacy for healthcare providers, drug rehabs, and more. This legitimacy is backed by an in-depth vetting process that ensures each website is in compliance with laws and regulations. It is required in order to advertise drug rehabs.

To fully understand Legitscript, we have to take a look at the history of online advertising within the addiction treatment space. In 2017, the HHS declared the opioid crisis a public health emergency after witnessing 42,000 opioid-related deaths in 2016. As a result of the mass amounts of people addicted to painkillers and other opiates, there was a large increase in the need for addiction treatment.

Sadly, this gave third-party scammers the opportunity to attempt to con the thousands of addicts and loved ones looking for help. To counter this, Google actually banned all ads targeting drug rehab related keywords in September of 2017. However, in 2018, Google started allowing facilities to target these keywords if they were certified with Legitscript.

The Benefits of Being LegitScript Certified

Within the addiction treatment industry, there are many benefits to having a Legitscript certification. Your addiction treatment center could start moving the needle quickly after obtaining this certification.

First of all, with this certification, you will be able to advertise your rehab center on Google using “addiction treatment” keywords. Pay-per-click advertising is an extremely fast and effective way to see traffic and conversions increase. For example, “best drug rehabs” is searched 390 times per month, “alcohol treatment” is searched 6,600 times per month, and “drug rehabs per me” is searched a whopping 14,400 times per month.

These search results pages are highly saturated and extremely difficult to obtain a spot on without paid advertising. Obtaining a Legitscript certification makes your brand much more discoverable to a very large audience. 

It also helps you stay competitive. Since Google rolled out a Legitscript certification requirement a few years ago, many of your competitors have jumped on the opportunity to advertise within this space and are already certified. In order to stay relevant, it is important that you catch up to your competition in online advertising.

Another benefit to being Legitscript certified is credibility to the users, not just to Google. When potential clients or loved ones of clients see that your center is properly licensed and verified to be ethical, they feel reassured and more willing to trust you with their lives.

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What Is the Process to Get Legitscript Certified?

The process of getting Legitscipt certified can be monotonous, which is what our PPC agency for Healthcare is here for. We will be able to help you submit the required items in order to fit the criteria and prove to Google and Legitscript that your business fits within the restrictions. 

To begin with, your center must fit this criteria:

  • Be registered as an LLC or corporation
  • Be an in-person treatment provider, a mutual support group or a helpline (see Legit Script’s description here.)
  • Be insured, and submit proof of general liability insurance
  • Be compliant with licensing agreements and laws within your state
  • Your website must be transparent with the facility’s location
  • Your website’s domain name must be registered and public

You will, in most cases, need to submit the following:

  • Written policies and procedures of best practices and services provided within your center, including an anti-kickback policy
  • Incentives that you give your employees
  • Locations where you have rehab facilities
  • Past owners and/or business names (if applicable)
  • Any legal disputes your center has been apart of
  • Resumes and license information for employees who require a license to practice

The process of getting this certification can take anywhere from a couple weeks to a couple months, and may include an in-person examination from Legitscript to ensure your treatment center is up to their standards. Legit Script does offer expedited certification for an additional fee which can move the process along in a more timely manner. It is important to comply with everything that Legitscript asks from your center, or the certification will not be granted.

 

How MGMT Digital Can Help Ease the Process of Legitscript Certification

MGMT Digital is here to make this process smoother and more efficient. Our goal is to ensure that you can focus on caring for your clients, while we worry about the technical side of your business’s marketing. Not only will we ensure that you obtain this certification, but our PPC experts will then be able to handle your paid advertising.

With 20+ years of combined experience in digital marketing within addiction treatment, our team has the knowledge your site needs in order to convert well at the lowest cost possible. Get in touch with our team today, and we can begin the process that will help you help more people.

We Wrote A Blog About Ourselves…

We Wrote a Blog About Ourselves...

No, we're not egotistical... We just thought you should know who we are!

MGMT Digital is a boutique marketing agency that specializes in the addiction treatment and mental health industry. Founded in 2017, the MGMT team has been fortunate enough to build treatment centers’ brands and help others who help others. Since the beginning, the mission has always remained the same: to be an ethical solution in the industry that we love. Strategically put together, the team at MGMT Digital is comprised of individuals in recovery that have worked in the digital marketing and treatment industry for many years- a team who collectively knew there was a strong need for authentic, organic growth for centers that struggled with building their brand and increasing their census. 

Find Out Where You Stand

Get a Free Digital Marketing Audit

What Is Special About Us?

Remaining a boutique agency since the start, MGMT Digital’s biggest focus is on communication. The treatment industry is personal, so the team at MGMT is as well. Having a personal relationship with clients and truly understanding their program and goals is how the MGMT team is able to achieve the results that centers need. That’s exactly where the drive comes from.

How We Help

Throughout the years, MGMT Digital has helped treatment centers throughout the country stabilize, grow, and expand by utilizing every effective angle of marketing necessary for a center to thrive. Acting as an in-house team at an agency rate, MGMT Digital offers cost-effective, full-service packages to get facilities where they deserve to be. MGMT Digital is always looking for additional centers to help thrive and succeed while they help our recovering community. If you work or own a treatment center, visit MGMT Digital or call 1 (866) 248-4857 for a free website audit, analysis and proposal today.

Reminder: If you haven’t already, tell someone you love them.

Much Love,

Why Every Business Needs Digital Marketing

why you need digital marketing for your business

Why You Need Digital Marketing For Your Business

Chances are, if you’re not succeeding in business in 2018, it’s due to your marketing. Digital marketing is not only essential, it’s crucial. The reality is, in this day and age, marketing represents a vast amount of presence in the business world. The physical age is over. The truth is, if you’re not in this digital world yet, you probably don’t have much of a presence. Yes, we know the truth hurts but sometimes, it’s what we need to hear.

This digital world that I’ve been speaking of is ever-changing. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty (Adobe). So the good news is, if you don’t know how to market your business or brand, there are people and agencies that constantly keep up with these changes- so reach out to one.

What to Look For In a Digital Marketing Team

It’s probably important that you know some things to look out for though. Make sure that whatever agency you contact is well-equipped with experience. The number one thing you should look out for is if an agency has a solid strategy planned to really show the world what you have to offer. Without that, they probably have much success in doing so. With an effective strategy, the goal of digital marketing is to bring you a high volume of traffic, from your target audience, that will convert as clients, customers or consumers. There are some key things that should be included in this strategy. Let’s start with SEO.

Find Out Where You Stand

Get a Free Digital Marketing Audit

Search Engine Optimization is Key to Long-Term Growth

Search Engine Optimization, otherwise known as SEO, is a marketing strategy based on building visibility by increasing the amount of inbound organic traffic through major search engines. In other words, it is a way to help people who are looking for a business like you, find you. On these search engines, you want to be on that first page. Chances are, most people aren’t even looking past that first page. But in order to get there, it takes time and a ton of work. While building up your organic presence, another strategy used is paid advertising.

Pay Per Click Advertising Gets You Traffic Immediately

PPC, Paid-per-click, is a way to advertise to get your name out there immediately. Essentially, it is a way to form a presence by buying visits to your online page right away. Most PPC is used on search engines, allowing users to place an ad related to the keyword searched at the front page to bring even more traffic to their site. In order to keep these users though, you need a great landing page that captures someone almost instantly. Without that, you are going to be paying for pointless clicks. Yes, you are paying for every time that link is clicked, but if you make a sale it should be well worth your money.

Social Media: The New Way We Connect with Each Other

Social media is another way to really brand your business’s name. It allows you to have a presence where most don’t via Instagram, Facebook, Twitter, etc. We don’t see many people today without these apps on their smartphones; even the older generation has caught on to the social media wave.  Social media allows us to have a presence or present a certain idea in simple ways, using images and quick text. According to Statista, 52.2 percent of all website traffic worldwide was generated through mobile phones. What is easily accessible on mobile devices? Social media apps. When putting your brand out there on a social media platform, it lets users know you have some sort of reputation and it really opens your audience to a bigger crowd.

Don’t Get Left Behind, Let Your Business Stand Out From the Rest with Quality Digital Marketing

Just how you like to look good, your business has to look good too. I shouldn’t have to stress the importance of having a web design that competes. Certain design elements allow you to stand out and be remembered. From a logo to your color scheme, you want to appeal to your audience at first glance. Your website should represent your brand and should show the time and energy that you put into your business. Just like you don’t use the same suit you had from the 80’s, your website shouldn’t be outdated and a new modern look is the way to go. But it goes even deeper than design. Making sure your website is ‘SEO friendly’ and easy to navigate for your users is so necessary. In fact, your website won’t be seen by the masses if it’s not. Just like it takes seconds to make a good first impression when meeting someone new, the same goes for your digital appearance.

The point, every business in today’s world needs digital marketing. The majority of the population is going to the Internet to figure out where to eat, what to buy, who to see for anything they do. Don’t get lost in the times that no longer exist. Don’t fail because you’re set in old ways. Don’t miss out on success that is easily attainable when you utilize what’s needed. Digital marketing is now and digital marketing is the future.